Swytch Technology

About Swytch Technology

Swytch Technology, founded in London in 2017 by engineers Oliver Montague and Dmitro Khroma, specializes in electric bike conversion kits designed to make cycling more accessible. Montague, an Oxford University engineering graduate, conceived the idea after experiencing the challenge of sourcing a universal, easy-to-install e-bike kit for his own small business. The company's first product, the Swytch Kit, was launched via an Indiegogo campaign that raised over $500,000, enabling the first shipment of 3,000 kits to 45 countries in 2018. The firm operates on a direct-to-consumer model, primarily through its website, utilizing a waitlist and pre-order system to manage high demand. This strategy has been successful, with the company selling over 100,000 kits across more than 100 countries. Swytch has secured a total of $10.3 million in funding over four rounds, with investors including Green Angel Ventures, SFC Capital, and OnePlanetCapital. This capital is being used to scale manufacturing, expand into US and European markets, and develop new retail partnerships. The core product is a pedal-assist system that includes a motorized front wheel hub, a handlebar-mounted power pack, and a pedal sensor. The 250W motor provides up to 40nm of torque, with a top speed regulated to 15 mph in the UK/EU and 20 mph in the US. Over the years, Swytch has released several iterations, including the lightweight AIR and MAX kits, which feature pocket-sized, flight-safe batteries, and the newer GO and MAX+ models. The latest MAX+ kit boasts a range of up to 60 miles, an integrated front light, and a USB-C charging port that allows the battery to function as a power bank. Keywords: electric bike conversion, e-bike kit, Swytch GO, Swytch MAX+, bicycle conversion, sustainable transport, Oliver Montague, Dmitro Khroma, direct-to-consumer, urban mobility, pedal assist, 250W hub motor, lightweight e-bike, removable battery, cycling technology, micromobility, London startup, cleantech, e-mobility, bike accessories, commuting solutions, upcycling bicycle