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Swoogo
Event marketing & registration software
About Swoogo
Swoogo is a customizable event management platform designed for event professionals who organize in-person, virtual, and hybrid events. The platform offers a range of features including event registration, attendee management, and analytics, making it a comprehensive solution for event planning and execution. Swoogo primarily serves event agencies and corporate event planners, providing tools that streamline the event management process and enhance attendee experiences. Operating in the event management software market, Swoogo's business model is subscription-based, generating revenue through tiered pricing plans that cater to different levels of event complexity and scale. The company prides itself on its user-friendly interface and highly rated customer support, which is a significant differentiator in the competitive landscape. Swoogo's platform is built by event professionals, ensuring that it meets the practical needs of its users. The company also emphasizes a strong culture and values, focusing on bringing people together through powerful event experiences.
Source: Dealroom company dataAt a glance
- Founded
- 2015
- Headquarters
- Los Angeles, United States
- Sector
- Event Tech
- Power Law
- Colt$25–100M revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Series B and later2 investors entered at this stage
Lighter Capital
CIBC Innovation Banking
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Swoogo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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