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Swoogo

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Event marketing & registration software

Los Angeles, United StatesFounded 2015Event Tech
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Swoogo and the history behind them.

About Swoogo

Swoogo is a customizable event management platform designed for event professionals who organize in-person, virtual, and hybrid events. The platform offers a range of features including event registration, attendee management, and analytics, making it a comprehensive solution for event planning and execution. Swoogo primarily serves event agencies and corporate event planners, providing tools that streamline the event management process and enhance attendee experiences. Operating in the event management software market, Swoogo's business model is subscription-based, generating revenue through tiered pricing plans that cater to different levels of event complexity and scale. The company prides itself on its user-friendly interface and highly rated customer support, which is a significant differentiator in the competitive landscape. Swoogo's platform is built by event professionals, ensuring that it meets the practical needs of its users. The company also emphasizes a strong culture and values, focusing on bringing people together through powerful event experiences.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
Los Angeles, United States
Sector
Event Tech
Power Law
Colt$25–100M revenue

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later2 investors entered at this stage

  • Lighter Capital
  • CIBC Innovation Banking
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇺🇸 United States78.5%
🇧🇷 Brazil6.9%
🇬🇧 United Kingdom6.2%
🇪🇸 Spain2.3%
🇭🇳 Honduras1.5%
Top 5 of 9 shown
Web traffic by country
27K monthly visits
across markets
🇺🇸 United States45.6%
🇬🇧 United Kingdom11.5%
🇦🇺 Australia6.3%
🇨🇦 Canada5.6%
🇮🇳 India4.8%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Swoogo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Swoogo on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.