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Swing

Transportation · Seoul, South Korea · Founded 2018

South Korean electric scooter and micromobility startup MoreLess

The Swing is a South Korean mobility company that operates a comprehensive platform for urban transportation. The company provides a range of services, primarily focused on micro-mobility, including the rental of electric kickboards and electric bicycles. With a significant fleet of vehicles, The Swing has established a large-scale network, making it one of the major players in the South Korean market.

In addition to its micro-mobility offerings, the company has expanded its services to include taxi-hailing, integrating different modes of transportation into a single application. This multi-modal approach allows users to choose the most convenient option for their journey, from short-distance rides on a kickboard to longer trips in a taxi. The company's business model is based on a pay-per-use system for its shared vehicles and likely a commission-based fee for its taxi-hailing service. The Swing targets a broad customer base of urban commuters and residents who require flexible and on-demand transportation solutions.

Keywords: micro-mobility, electric kickboards, electric bicycles, ride-sharing, urban transportation, mobility platform, last-mile delivery, taxi-hailing, MaaS, South Korea

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $10–50M
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Company overview

Swing company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
Seoul, South Korea
Employees
39
Open positions
None listed
Dealroom signal
76.4
Investment activity
2 companies · latest Jan 2025
Capital deployed
Preferred round
ACQUISITION
client focusb2csub industryMobilitybusiness modelMarketplace & ecommercesectorE-ScooterssectorMicromobilitysectorSustainable Development GoalssectorUrban TechsectorClimate TechsectorElectric MobilitysectorEV Servicessectorhorizontal marketplacesindustryTransportation

Valuation & funding

Swing funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Feb 2022 $25M $101M SmileGate Investment · White Star Capital · M/C Partners · #Hashed
SERIES AEquity / VC Apr 2021 $6.3M $25M Primer · Humax Holdings · #Hashed · M Capital Partners
SEEDEquity / VC Jan 2019 $225K $900K Undisclosed
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $1.5M 0% 41
2025 $1.5M 0% 39
2024 $1.5M 0% 36
2023 $1.5M +175.5% 21
2022 $530K +100% 13
2021 $265K 5
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Swing website traffic

Latest recorded traffic for Swing is 41K monthly website visits, down 18% over the last three months. Swing's team grew 0% over the past year.

Latest monthly visits41K 3-month web change-18% 1-year team growth0%
Monthly website visits56 observations · Jun 2020–Jul 2026
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Comparisons

Swing compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Swing investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Swing's talent

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Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Swing's cap table

Sourced from Dealroom's funding and investor records.

Series A 9 investors entered at this stage
Primer
Humax Holdings
#Hashed
M Capital Partners
BDC Labs
White Star Capital
SmileGate Investment
M/C Partners
ST Leaders Private Equity
Other known 3 additional known investors
Draper Athena
Sazze Partners
Springcamp

Global footprint

Where Swing has talent and traffic

Workforce by country
1 countries with
team presence
🇰🇷 South Korea100%
1 country shown

In the news

Latest news about Swing

Recent press, funding announcements, and product moves mentioning Swing — open to read from the original sources.

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Market sentiment

What the market is saying about Swing

An AI-synthesized read of the highest-engagement posts about Swing on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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