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Swell

eCommerce & Marketplaces · Irvine, United States · Founded 1999

Online surf and fashion store MoreLess

S'well is a company that specializes in eco-friendly, triple-layered stainless steel water bottles and food containers designed to keep beverages and food at optimal temperatures for extended periods. Founded by Sarah Kauss, S'well has created a movement towards sustainability and environmental responsibility, becoming a Certified B Corporation. The company serves a diverse range of clients, including commuters, travelers, and everyday consumers who prioritize both functionality and style in their drinkware and food storage solutions. Operating in the consumer goods market, S'well's business model revolves around direct-to-consumer sales through its online platform and partnerships with various retailers. Revenue is generated through the sale of its premium products, which are known for their durability, design, and performance. S'well's product line includes water bottles, tumblers, food containers, and accessories, all designed to be reusable and reduce single-use plastic waste.

Keywords: eco-friendly, stainless steel, water bottles, food containers, temperature retention, sustainability, Certified B Corp, direct-to-consumer, reusable, premium design.

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $10–50M
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Company overview

Swell company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
1999
Headquarters
Irvine, United States
Employees
79
Open positions
None listed
Dealroom signal
65.9
client focusb2csub industrySporting EquipmentsectorSporting Goodsbusiness modelMarketplace & ecommerceindustryFashionindustrySportssectorRetailsectorSurfingsectorSport

Valuation & funding

Swell funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Feb 2018 $30M $120M Pacific Life Corporation
EARLY VCEquity / VC May 2001 $2M $8M Bluestem Capital · Edgewater Private Equity Fund · Matador Capital Partners · Richland Ventures
SERIES AEquity / VC May 2000 $15M $60M Richland Ventures · Edgewater Private Equity Fund
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $9.9M 0% 79
2025 $9.9M 0% 82
2024 $9.9M 0% 89
2023 $9.9M +20% 82
2022 $8.2M +9% 81
2021 $7.5M 0%
2020 $7.5M
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Growth signals

Swell website traffic

Latest recorded traffic for Swell is 140K monthly website visits, up 0% over the last three months. Swell's team declined 3.7% over the past year.

Latest monthly visits140K 3-month web change0% 1-year team growth-3.7%
Monthly website visits114 observations · Jun 2015–Jul 2026
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Comparisons

Swell compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Swell's talent

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Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Swell's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 4 investors entered at this stage
Richland Ventures
Edgewater Private Equity Fund
Bluestem Capital
Matador Capital Partners
Series B+ 1 investor entered at this stage
Pacific Life Corporation
Other known 2 additional known investors
Guillermo Rauch
Mark Cuban

Global footprint

Where Swell has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States30.8%
🇧🇷 Brazil23.1%
🇨🇿 Czech Republic7.7%
🇮🇱 Israel7.7%
🇮🇳 India7.7%
Top 5 of 8 shown

In the news

Latest news about Swell

Recent press, funding announcements, and product moves mentioning Swell — open to read from the original sources.

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Market sentiment

What the market is saying about Swell

An AI-synthesized read of the highest-engagement posts about Swell on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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