Swegreen

About Swegreen

Swegreen is a Swedish agricultural technology company founded in 2019 by Sepehr Mousavi, Andreas Dahlin, and Pierre Mohlin. The company specializes in hyperlocal food production through advanced in-store vertical farming systems. Swegreen offers a digitized and automated growing solution for leafy greens, salads, and herbs, which is integrated directly into retail stores, restaurants, and shopping malls. The company's primary business model is a rental-based approach called Farming-as-a-Service, where clients pay for the production over time, creating a recurring revenue stream. This model allows partners like grocery stores to offer fresh produce grown on-site without a significant upfront investment. Swegreen's technology is designed to be scalable and can be integrated into various environments, including hotels, hospitals, and workplaces. Key clients include major Nordic retailers such as ICA and Coop. Swegreen's systems utilize hydroponics, a soilless cultivation method where plants grow in rock wool plugs and are nourished by circulating, nutrient-rich water. This process is highly efficient, using up to 99% less water than traditional agriculture; for example, producing one kilogram of lettuce requires only about one liter of water compared to 250 liters in conventional farming. The controlled environment eliminates the need for pesticides and herbicides. An AI-driven platform assists in managing crop production by analyzing data on seasonal demand and plant growth to generate daily tasks for staff, optimizing the harvest and minimizing waste. In March 2026, Swegreen secured SEK 20 million (approximately USD 2 million) in a funding round, which also resulted in Bo-Wilhelm Horndahl becoming the majority shareholder. This capital is intended to accelerate growth and scale production capacity. The company has been recognized as one of the top 10 vertical farming companies globally in a 2026 strategic report by the Vertical Farming Directory, highlighting its profitability and resilient business model in a consolidating industry.