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Sweetheart Kitchen

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A private virtual kitchen that uses advanced cooking technology and a data-driven approach to develop and produce food

Dubai, United Arab EmiratesFounded 2019eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2020
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sweetheart Kitchen and the history behind them.

About Sweetheart Kitchen

Sweetheart Kitchen is a multi-brand virtual kitchen that leverages technology and advanced cooking methods to produce its own line of high-quality, fresh food products. The company was designed to address and eliminate capacity constraints and other bottlenecks that are common in the food delivery supply chain. It accomplishes this by integrating proprietary technology, a diverse range of cuisines, and streamlined processes into a unified system. The company emphasizes that it is not a dark kitchen, a ghost kitchen, or a cloud kitchen, but rather a "kitchen in the light" that operates with transparency. Sweetheart Kitchen utilizes a data-driven, Six Sigma approach to ensure the consistent quality and freshness of its offerings. The business model is centered around producing and delivering food directly to consumers, catering to a wide variety of culinary preferences through its multiple in-house brands. The company has demonstrated ambitious growth plans, with intentions to expand its operations across multiple continents.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
Dubai, United Arab Emirates
Employees
411
Open positions
None listed
Dealroom signal
80.8/100
Industry
Food
Sub-industry
Food Logistics & Delivery
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
1 company, latest Dec 2023
Capital deployed
—
Preferred round
MERGER

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
MERGER✓Other financing Dec 2023 $0 — KR&CO · Happy Platter Kitchens ↗
SERIES C✓Equity / VC Oct 2020 $17M $66M Peter Schatzberg · Delivery Hero ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Sweetheart Kitchen website traffic

Latest recorded traffic for Sweetheart Kitchen is 90 monthly website visits, down 47.1% over the last three months. Sweetheart Kitchen's team grew 28.8% over the past year.

Latest monthly visits90 3-month web change-47.1% 1-year team growth+28.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Peter Schatzberg
  • Delivery Hero

Other known investors3 additional known investors

  • Happy Platter Kitchens
  • KR&CO
  • Epik Foods
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇦🇪 United Arab Emirates83.4%
🇸🇦 Saudi Arabia5.7%
🇰🇼 Kuwait3.9%
🇮🇳 India3.1%
🇵🇰 Pakistan0.9%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sweetheart Kitchen on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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