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Sweet Leaf
Green, Black and Fruit Iced Teas
About Sweet Leaf
Sweet Leaf Tea, operating under the Purity Organic brand, specializes in producing and distributing a variety of organic beverages. The company offers an extensive range of products, including juices, teas, coconut waters, and sparkling waters, all made from high-quality organic fruits and vegetables. Sweet Leaf Tea caters to health-conscious consumers who prefer natural and organic drinks over those filled with chemicals and artificial ingredients. The company operates in the organic beverage market, which is growing due to increasing consumer awareness about health and sustainability.
Sweet Leaf Tea's business model revolves around sourcing the best organic ingredients from farms worldwide and offering these products at competitive prices. The company generates revenue through direct sales on its website, as well as through various retail channels. Additionally, Sweet Leaf Tea engages in community support initiatives, such as donating products to local food banks, which helps enhance its brand image and customer loyalty.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1998
- Headquarters
- Stamford, United States
- Employees
- 21
- Open positions
- None listed
- Dealroom signal
- 57.9/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- Food, Tea
- Business model
- Manufacturing
- Client focus
- b2c
- Investment activity
- 1 company, latest Apr 2011
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Dec 2017 | $0 | — | Fireman Capital Partners · Dunn's River Brands | — |
| ACQUISITION✓Exit | May 2011 | $0 | — | Nestlé | — |
Growth signals
Latest recorded traffic for Sweet Leaf is 100 monthly website visits, down 78.3% over the last three months. Sweet Leaf's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
L Catterton
Other known investors3 additional known investors
Dunn's River Brands- FPFireman Capital Partners
Nestlé
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sweet Leaf on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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