Sweet Bio

About Sweet Bio

Sweet Bio is a food-biotech company that manufactures and distributes premium Greek yogurt under the brand name 'Greek Day'. Founded in 2016 by CEO Oh Jong-min, the company began with a small 3-square-meter store near Ewha Womans University after Oh, a former corporate employee with a degree in business administration from Seoul National University, decided to create a healthier food option for himself. Inspired by the growth of yogurt brands in the U.S. like Chobani, Oh researched and developed a unique recipe for Greek yogurt that suited the Korean palate, focusing on a thick texture and rich, savory taste by removing a significant amount of whey and using only raw milk and lactic acid bacteria without additives.

The company operates on a multi-channel sales model, combining both online and offline strategies. Revenue is generated through sales from its official online mall, major e-commerce platforms like Market Kurly and Coupang Fresh where it holds a top market share, and through its physical stores. Sweet Bio has expanded to 11 offline locations, primarily in Seoul, including a 24-hour Mediterranean-themed grocery store concept called 'Greek Day Go' in Apgujeong. The business serves health-conscious consumers, offering various yogurt products like the 'Signature' and 'Light' versions, drinkable yogurt, and other items such as granola, compotes, and baked goods.

Sweet Bio has achieved significant growth, with its revenue increasing from 2.8 billion KRW in 2020 to 26.1 billion KRW in 2023. The company has successfully raised capital through several funding rounds, including a Series A of 3 billion KRW in 2020, a Series B of 10.5 billion KRW in 2022, and a Series B bridge investment of 200 million JPY (approx. 1.74 billion KRW) in 2024 to fuel its expansion. With a new production facility in Sejong City, Sweet Bio is scaling up its manufacturing capabilities and is preparing for global expansion, starting with a flagship store in Tokyo, Japan.