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SwatchOn

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Providing a variety of unique, high-quality wholesale fabrics at a reasonable prices

Seoul, South KoreaFounded 2017Fashion
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SwatchOn and the history behind them.

About SwatchOn

SwatchOn operates as a global wholesale fabric trading service, primarily catering to fashion businesses. The company provides a wide range of fabrics, including sustainable and eco-friendly options, with the flexibility of low minimum order quantities (MOQs). This allows fashion designers and brands to purchase only the amount of fabric they need, starting from a few yardages, which is particularly beneficial for small-scale productions or sample making. SwatchOn's marketplace features ready-to-ship stock, ensuring quick delivery times for its clients. The business model revolves around an online platform where users can browse, request complimentary swatches, and place orders. Revenue is generated through the sale of fabrics and additional services such as custom dyeing and swatch points. The company also retains some customer information for statistical analysis and to improve its services, while ensuring compliance with legal obligations and privacy standards. SwatchOn serves a global market, requiring tax identifications for all orders to facilitate customs clearance. The platform is designed to be user-friendly, tailoring its operations to individual customer preferences and needs.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Seoul, South Korea
Employees
15
Open positions
None listed
Dealroom signal
57.8/100
Industry
Fashion
Sector
Fashion, Wholesale, Sustainable Development Goals, Climate Tech, Hard Tech
Business model
Manufacturing
Client focus
b2b

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Apr 2022 $10M $40M Pavilion Capital Partners · Kakao Ventures · TBT Partners ↗
EARLY VC✓Equity / VC Apr 2020 $5.9M $23M KB Investment · CLO Virtual Fashion · IMM Investment —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

SwatchOn website traffic

Latest recorded traffic for SwatchOn is 55K monthly website visits, up 111.5% over the last three months. SwatchOn's team declined 16.7% over the past year.

Latest monthly visits55K 3-month web change+111.5% 1-year team growth-16.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A6 investors entered at this stage

  • KB Investment
  • Dunamu & Partners
  • CLO Virtual Fashion
  • IMM Investment
  • Pavilion Capital Partners
  • TBT Partners

Other known investors1 additional known investor

  • SparkLabs Group
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇰🇷 South Korea80%
🇺🇸 United States20%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SwatchOn on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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