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COMPANY PROFILE

Swash

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An ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value

Helsinki, FinlandFounded 2020Other B2B Software
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Swash and the history behind them.

About Swash

Swash is a pioneering startup that operates in the data economy, aiming to redistribute the value of data back to individuals. The company has established itself as the first and largest Data Union, a concept where people can collectively manage and monetize their data. Swash empowers individuals by giving them control over their data and enabling them to earn a share of the profits generated from it.

Swash primarily serves individual internet users who are concerned about data privacy and want to benefit financially from their data. It also caters to businesses that require high-quality, consent-based data for their operations, and developers who need access to reliable data for building applications.

The market Swash operates in is the burgeoning data economy, which is increasingly focused on data privacy, user consent, and data monetization. This market is growing rapidly as more people become aware of the value of their personal data and seek ways to control and profit from it.

Swash's business model revolves around its Data Union platform. Users join the platform, share their data, and in return, they receive SWASH tokens, a form of cryptocurrency that can be traded or used within the Swash ecosystem. The company makes money by selling high-quality, consent-based data to businesses and developers who need it for various purposes, such as market research, product development, and targeted advertising.

In summary, Swash is revolutionizing the data economy by giving individuals control over their data and enabling them to earn from it. It serves a diverse range of clients, including individual users, businesses, and developers, and operates in a rapidly growing market focused on data privacy and monetization. The company makes money by selling high-quality, consent-based data and rewarding users with SWASH tokens.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Helsinki, Finland
Sector
Other B2B Software

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Outlier Ventures
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇹🇷 Turkey27.3%
🇬🇧 United Kingdom18.2%
🇳🇱 Netherlands18.2%
🇫🇮 Finland9.1%
🇨🇦 Canada9.1%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Swash on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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