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Swash
An ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value
About Swash
Swash is a pioneering startup that operates in the data economy, aiming to redistribute the value of data back to individuals. The company has established itself as the first and largest Data Union, a concept where people can collectively manage and monetize their data. Swash empowers individuals by giving them control over their data and enabling them to earn a share of the profits generated from it.
Swash primarily serves individual internet users who are concerned about data privacy and want to benefit financially from their data. It also caters to businesses that require high-quality, consent-based data for their operations, and developers who need access to reliable data for building applications.
The market Swash operates in is the burgeoning data economy, which is increasingly focused on data privacy, user consent, and data monetization. This market is growing rapidly as more people become aware of the value of their personal data and seek ways to control and profit from it.
Swash's business model revolves around its Data Union platform. Users join the platform, share their data, and in return, they receive SWASH tokens, a form of cryptocurrency that can be traded or used within the Swash ecosystem. The company makes money by selling high-quality, consent-based data to businesses and developers who need it for various purposes, such as market research, product development, and targeted advertising.
In summary, Swash is revolutionizing the data economy by giving individuals control over their data and enabling them to earn from it. It serves a diverse range of clients, including individual users, businesses, and developers, and operates in a rapidly growing market focused on data privacy and monetization. The company makes money by selling high-quality, consent-based data and rewarding users with SWASH tokens.
Source: Dealroom company dataAt a glance
- Founded
- 2020
- Headquarters
- Helsinki, Finland
- Sector
- Other B2B Software
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Outlier Ventures
Source: Dealroom Talent Intelligence.
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