svh24.de

About svh24.de

SVH24.de operates as an e-commerce platform specializing in tools and hardware, positioning itself as a procurement portal for both professional craftspeople and discerning do-it-yourself enthusiasts. The company was founded in 1998 by Alexander Schmidt, initially starting as a physical retail store with a mail-order catalog before shifting its focus primarily to the online channel. This strategic pivot was followed by a period of significant growth, underscored by substantial venture capital infusions, including a €4 million investment from eCapital in 2010 and a further €8 million from a family office in 2011.

The business model is centered on direct-to-consumer and business-to-business online retail of a comprehensive range of products. The product catalog includes battery and power tools, hand tools, gardening equipment, measurement technology, and workshop supplies. Revenue is generated through the sale of these goods via its online shop. The target market encompasses a wide spectrum, from individual hobbyists to professional users in construction and industrial sectors. By 2011, the company reported revenues of nearly €19 million.

A significant milestone in the company's history was its acquisition in January 2014 by SVH Handels-GmbH, a subsidiary of HAHN+KOLB Werkzeuge GmbH, which is part of the globally recognized Würth Group. This acquisition was intended to expand the Würth Group's e-commerce footprint while allowing svh24.de to operate as an independent brand and leverage synergies within the larger group. Following the acquisition, the company continued to focus on its core market, and as of 2015, it had obtained a "Google Certified Dealers" seal, highlighting its commitment to reliable delivery and customer service. The company is managed by Alexander Schmidt and Katrin Hummel.