Survela

About Survela

Survela was conceptualized by Julio Casal, a co-founder of AlienVault and Buzztrend, with the idea dating back to 2007. Casal's experience with AlienVault highlighted the need for internal data visibility, while Buzztrend focused on monitoring external brand presence. He identified a growing need for individuals and organizations to manage their exposure on the internet, a space he terms digital surveillance or cyber safety. The company's focus is to provide a service for personal brand protection by continuously scanning the internet for mentions and potential abuses of an individual's name and information.

The business operates by offering a platform that scours the internet and the Deep Web for any mentions of a user. Upon signing up with a name and email, Survela's engine searches its data stores to uncover all mentions, which are then categorized based on criteria such as legal, confidential, or sex-related issues. The service aims to go deeper than standard Google alerts by aggregating public information from breaches, defacements, and leakages. Survela also monitors platforms like Pastebin and partners with counter-attack specialists to access non-public information from bot networks, aiming to alert users if their credentials have been compromised.

Survela's core product is a personal brand monitoring service. For example, a beta user reported that the service found 250,000 mentions and identified 70 as potential problems. The platform provides users with a graded assessment of their online mentions, helping them to quickly identify possible issues related to their personal brand and data security. The service is designed to give users a comprehensive view of their digital footprint and to alert them to potential risks such as their credit card or banking credentials being stolen.