S
Survata
Sells Brand Intelligence to the world’s largest brands
About Survata
Upwave is a startup that specializes in providing advanced analytics for brand advertising. The company operates in the media measurement market, offering a platform that helps businesses measure the effectiveness of their brand advertising campaigns. Upwave's primary clients are companies that invest heavily in brand advertising and need to understand the impact of their marketing efforts. These clients range from large corporations to advertising agencies looking to optimize their media strategies.
Read full description
The core of Upwave's business model is its analytics platform, which offers a unified, cross-media solution to measure brand advertising. This platform provides insights into both short-term metrics and long-term brand investment value. By analyzing data from various media channels, Upwave helps its clients understand how their advertising campaigns are performing and what impact they are having on brand perception and consumer behavior.
Upwave makes money by offering subscription-based access to its analytics platform. Clients pay for the ability to set up and manage their advertising campaigns, track their performance, and gain actionable insights through the platform's dashboard. The company also provides consulting services to help clients interpret the data and make informed decisions about their advertising strategies.
The insights produced by Upwave's platform are crucial for businesses because they offer a clear picture of how advertising efforts translate into brand growth and customer engagement. This information helps companies allocate their marketing budgets more effectively and improve the return on their advertising investments.
At a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- San Francisco, United States
- Employees
- 55
- Open positions
- None listed
- Dealroom signal
- 65.8/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Navigation, Testing, Adtech, Market Intelligence, Advertising, Branding, YC S12
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Survata.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jul 2018 | $14M | $56M | Uncork Capital · PivotNorth Capital · Initialized Capital · Industry Ventures | — |
| SERIES A✓Equity / VC | Jul 2015 | $6M | $24M | Bloomberg Beta · IDG Ventures · Garry Tan · Ridge Ventures | — |
Growth signals
Latest recorded traffic for Survata is 52K monthly website visits, up 43233.3% over the last three months. Survata's team declined 3.5% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Y Combinator
Uncork Capital
PivotNorth Capital
Tom Williams
Series A7 investors entered at this stage
Bloomberg Beta
IDG Ventures
Garry Tan
Ridge Ventures
Initialized Capital
Industry Ventures
Conductive Ventures
Other known investors2 additional known investors
Nimble Ventures
VITALIZE Venture Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Survata on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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