S
Surely
High quality, real California wine. All the benefits, without the alcohol. Drink Surely, whatever the reason
About Surely
Surely is a startup that specializes in producing and selling non-alcoholic wines made from high-quality California wine. The company targets health-conscious consumers who want to enjoy the experience of drinking wine without the negative effects of alcohol. This includes individuals who are looking to maintain or improve their productivity and health goals, as well as those who want to avoid the social stigma often associated with not drinking alcohol.
Surely operates in the non-alcoholic beverage market, which is a growing segment as more people seek healthier lifestyle choices. The company’s business model is direct-to-consumer (DTC), meaning they sell their products directly through their website, drinksurely.com. This allows them to maintain control over the customer experience and build a direct relationship with their clients.
Revenue is generated through the sale of their non-alcoholic wines. Customers can purchase individual bottles or take advantage of free shipping on orders of four or more wines. Additionally, Surely engages customers by offering deals, new product announcements, and recipes through their email subscription service. This helps to drive repeat purchases and maintain customer loyalty.
Surely’s commitment to quality and customer satisfaction is evident in their shipping and refund policies. They ensure timely delivery and offer refunds for orders returned due to shipping issues, although they do not accept returns or exchanges due to the perishable nature of their products.
In summary, Surely provides a premium non-alcoholic wine experience for health-conscious consumers, leveraging a direct-to-consumer model to build strong customer relationships and drive sales.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- Austin, United States
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 85.0/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Functional Beverages
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Apr 2024 | $810K | $3.2M | Undisclosed | ↗ |
| EARLY VCEquity / VC | Mar 2023 | $3.1M | $12M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Surely is 44K monthly website visits, down 4.3% over the last three months. Surely's team grew 9.5% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
The Honest CoconutRaw, living coconuts and fresh coconut water. |
— | Operational | 4 | — | — |
TonalliNootropic energy drinks for enhanced mental performance. |
Cheb, Czechia | Operational | |||
Zonie Beverages LLCFood |
Chandler, United States | Operational | |||
New Day Protein WaterLight, hydrating protein water with purposeful ingredients. |
New York City, United States | Operational | |||
Sun DaysAll-natural coconut water with no added sugar. |
— | Operational | |||
NXTUPCarbonated high-protein soft drink for fitness enthusiasts |
Essen, Germany | Operational | |||
Guayakí Yerba MateOrganic yerba mate beverages with fruit juices, available in still and sparkling formats for a refreshing energy boost |
Sebastopol, United States | Operational | |||
oHyOrganic hydrogen-infused sparkling water with added magnesium |
Grand Rapids, United States | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors6 additional known investors
Brian Goldberg
John F.
Oliver Walsh
Pure Ventures
Selva Ventures
Spacecadet Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Surely on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Surely’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







