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Surely

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High quality, real California wine. All the benefits, without the alcohol. Drink Surely, whatever the reason

Austin, United StatesFounded 2021eCommerce & Marketplaces
Valuation <$5M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Surely and the history behind them.

About Surely

Surely is a startup that specializes in producing and selling non-alcoholic wines made from high-quality California wine. The company targets health-conscious consumers who want to enjoy the experience of drinking wine without the negative effects of alcohol. This includes individuals who are looking to maintain or improve their productivity and health goals, as well as those who want to avoid the social stigma often associated with not drinking alcohol.

Surely operates in the non-alcoholic beverage market, which is a growing segment as more people seek healthier lifestyle choices. The company’s business model is direct-to-consumer (DTC), meaning they sell their products directly through their website, drinksurely.com. This allows them to maintain control over the customer experience and build a direct relationship with their clients.

Revenue is generated through the sale of their non-alcoholic wines. Customers can purchase individual bottles or take advantage of free shipping on orders of four or more wines. Additionally, Surely engages customers by offering deals, new product announcements, and recipes through their email subscription service. This helps to drive repeat purchases and maintain customer loyalty.

Surely’s commitment to quality and customer satisfaction is evident in their shipping and refund policies. They ensure timely delivery and offer refunds for orders returned due to shipping issues, although they do not accept returns or exchanges due to the perishable nature of their products.

In summary, Surely provides a premium non-alcoholic wine experience for health-conscious consumers, leveraging a direct-to-consumer model to build strong customer relationships and drive sales.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Austin, United States
Employees
23
Open positions
None listed
Dealroom signal
85.0/100
Industry
Food
Sub-industry
Innovative Food
Sector
eCommerce & Marketplaces, Functional Beverages
Business model
Manufacturing, Marketplace & ecommerce
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Apr 2024 $810K $3.2M Undisclosed ↗
EARLY VCEquity / VC Mar 2023 $3.1M $12M Undisclosed ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Surely website traffic

Latest recorded traffic for Surely is 44K monthly website visits, down 4.3% over the last three months. Surely's team grew 9.5% over the past year.

Latest monthly visits44K 3-month web change-4.3% 1-year team growth+9.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Other known investors6 additional known investors

  • Brian Goldberg
  • John F.
  • Oliver Walsh
  • Pure Ventures
  • Selva Ventures
  • Spacecadet Ventures
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Surely on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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