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Sureify
A SaaS platform for Life and Annuity companies around the globe
About Sureify
Sureify is a technology company that provides a Software-as-a-Service (SaaS) platform aimed at enhancing the engagement between life insurance carriers and their customers. The company operates in the life insurance market, serving insurance carriers who seek to modernize their customer interactions and operational processes. Sureify's platform, known as Lifetime, offers modular and customizable solutions that can be gradually integrated into existing systems. This flexibility allows carriers to adopt the technology at their own pace, addressing specific needs without overhauling their entire infrastructure.
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The business model is subscription-based, where insurance carriers pay for access to the platform and its various features. Sureify makes money through these recurring subscription fees, as well as potential add-on services that may be tailored to individual client requirements. The company's approach emphasizes partnership, working closely with clients to ensure the platform meets their unique needs and integrates seamlessly with their existing systems.
Sureify's target clients are life insurance carriers looking to improve customer engagement, streamline operations, and offer a more personalized experience to policyholders. The platform includes features such as white-label configuration, PCI-compliant payment processing integrations, and a variety of customizable UI elements to match the carrier's branding.
At a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- San Jose, United States
- Employees
- 269
- Open positions
- 3
- Dealroom signal
- 77.3/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Insurtech Distribution and Brokerage, Life Insurance, LandH Insurance
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Sureify.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Sep 2021 | $15M | $60M | Aspen Capital Group (ACG) | — |
| SERIES B✓Equity / VC | May 2020 | $5M | $20M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Sureify is 62K monthly website visits, up 51.2% over the last three months. Sureify's team grew 8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Hannover Re
Plug and Play
Series B and later2 investors entered at this stage
Timia Capital
Aspen Capital Group (ACG)
Other known investors1 additional known investor
SixThirty Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sureify on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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