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Sure

Fintech · Santa Monica, United States · Founded 2015

SureApp is a rapidly expanding insurtech company that specializes in creating advanced digital insurance programs. The company's primary focus is on reducing the cost and complexity associated with launching new insurance products, allowing their clients to concentrate on enhancing customer experiences. SureApp's clientele includes insurance carriers, Managing General Agents (MGAs), and various brands seeking to digitize their insurance offerings. Operating in the insurance technology market, SureApp's business model is centered around providing a comprehensive solution for digital insurance. They act as an orchestrator, facilitator, and strategic partner, helping businesses transition into the digital insurance landscape. Their service, Connect, allows businesses to offer their customers instant, hassle-free insurance through their existing online and mobile platforms. SureApp also offers a unique service called Anywhere Insurance, designed for carriers, MGAs, and brands that want to create bespoke, market-ready insurance products. This service is paired with end-to-end technology and APIs, providing a seamless digital insurance experience. In addition, SureApp offers full-service advisory services for companies new to insurance or those with innovative ideas for new digital insurance programs. They assist in transforming these ideas into reality, making them a preferred choice for global brands and Fortune 500 insurance carriers looking to build and launch sophisticated insurance programs for the modern age. In summary, SureApp is a one-stop solution for businesses looking to transition into the digital insurance space, providing them with the necessary tools and services to create, distribute, service, and scale digital insurance products. Keywords: Insurtech, Digital Insurance, Insurance Carriers, Managing General Agents (MGAs), Brands, Connect, Anywhere Insurance, Advisory Services, Customer Experience, Digital Transformation.

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sure and the history behind them.

Investors

16 investors on Sure's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Montage Ventures
Dust Road Ventures
ff Venture Capital
Menlo Ventures
IA Capital Group
Series A 8 investors entered at this stage
AAF Management
Nationwide Ventures
Assurant Ventures
Arab Angel Fund
Fosun RZ Capital
Plug and Play
Amtrust Ventures
W. R. Berkley Corporation
Series B+ 3 investors entered at this stage
Kinnevik
Declaration Partners
WndrCo

Global footprint

Where Sure has talent and traffic

Workforce by country
9 countries with
team presence
🇺🇸 United States92.5%
🇨🇾 Cyprus0.9%
🇵🇰 Pakistan0.9%
🇿🇦 South Africa0.9%
🇲🇲 Myanmar0.9%
Top 5 of 9 shown
Web traffic by country
45K monthly visits
across markets
🇺🇸 United States83.8%
🇳🇬 Nigeria6.7%
🇮🇳 India2.2%
🇬🇧 United Kingdom2%
🇵🇭 Philippines1.3%
Top 5 markets shown

Talent graph

The shape of Sure's talent

Dealroom maps Sure's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

21 standout operatorsDealroom-flagged across the org
1 AI specialistpinpointed by name
486 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Sure's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Sure

An AI-synthesized read of the highest-engagement posts about Sure on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Sure on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.