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Sure

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Digital insurance platform covering a variety of policies, from renters to travel, pets and jewelry

Santa Monica, United StatesFounded 2015Fintech
Valuation $500M–1B Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sure and the history behind them.

About Sure

SureApp is a rapidly expanding insurtech company that specializes in creating advanced digital insurance programs. The company's primary focus is on reducing the cost and complexity associated with launching new insurance products, allowing their clients to concentrate on enhancing customer experiences. SureApp's clientele includes insurance carriers, Managing General Agents (MGAs), and various brands seeking to digitize their insurance offerings.

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Operating in the insurance technology market, SureApp's business model is centered around providing a comprehensive solution for digital insurance. They act as an orchestrator, facilitator, and strategic partner, helping businesses transition into the digital insurance landscape. Their service, Connect, allows businesses to offer their customers instant, hassle-free insurance through their existing online and mobile platforms.

SureApp also offers a unique service called Anywhere Insurance, designed for carriers, MGAs, and brands that want to create bespoke, market-ready insurance products. This service is paired with end-to-end technology and APIs, providing a seamless digital insurance experience.

In addition, SureApp offers full-service advisory services for companies new to insurance or those with innovative ideas for new digital insurance programs. They assist in transforming these ideas into reality, making them a preferred choice for global brands and Fortune 500 insurance carriers looking to build and launch sophisticated insurance programs for the modern age.

In summary, SureApp is a one-stop solution for businesses looking to transition into the digital insurance space, providing them with the necessary tools and services to create, distribute, service, and scale digital insurance products.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
Santa Monica, United States
Sector
Fintech
Power Law
Colt$25–100M revenue

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Montage Ventures
  • Dust Road Ventures
  • ff Venture Capital
  • Menlo Ventures
  • IA Capital Group

Series A8 investors entered at this stage

  • AAF Management
  • Nationwide Ventures
  • Assurant Ventures
  • Arab Angel Fund
  • Fosun RZ Capital
  • Plug and Play
  • Amtrust Ventures
  • W. R. Berkley Corporation

Series B and later3 investors entered at this stage

Employees mapped 486 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 21 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇺🇸 United States92.5%
🇨🇾 Cyprus0.9%
🇵🇰 Pakistan0.9%
🇿🇦 South Africa0.9%
🇲🇲 Myanmar0.9%
Top 5 of 9 shown
Web traffic by country
45K monthly visits
across markets
🇺🇸 United States83.8%
🇳🇬 Nigeria6.7%
🇮🇳 India2.2%
🇬🇧 United Kingdom2%
🇵🇭 Philippines1.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sure on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Sure on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.