Supreme Golf

About Supreme Golf

Supreme Golf operates as a comprehensive digital marketplace and technology provider for the golf industry, established in 2011 by co-founders Jonathan Wride and J. Ryan Ewers. The company functions as a tee-time aggregator, presenting a centralized platform where golfers can search, compare prices, and book tee times from a vast inventory. This inventory is sourced from over 12,000 courses in 41 countries and includes partnerships with other booking platforms like GolfNow and TeeOff.

The business model serves two distinct client bases: golfers and golf course operators. For golfers, Supreme Golf and its affiliated booking sites—including Golf Book, Barstool Golf Time, and platforms in partnership with CBS Sports Digital and Golf Digest—offer a user-friendly experience for finding and booking rounds. Revenue from this segment is generated through booking fees. The company also fosters golfer loyalty through a rewards program and the "Supreme Golf Club," a subscription-based membership that provides access to exclusive discounts.

For golf course operators, the company provides a suite of technology solutions under the "Supreme Golf Solutions" banner. This B2B offering includes revenue management tools, data benchmarking, marketing services, and integrated membership software called Revenue365. This software enables public courses to create their own membership programs, converting transactional customers into a source of recurring revenue. Rather than a mandatory revenue-share model, courses can opt for various payment structures, including monthly marketing fees or commission-based arrangements, and they retain control over their pricing and golfer data.

The company's strategic direction has been bolstered by significant partnerships and acquisitions. A key alliance with the PGA of America led to the launch of PGA Tee Times, a marketplace designed to give golfers access to courses that may not typically list on third-party sites. Furthermore, an equity investment in foreUP Golf Software expanded its course management capabilities. Supreme Golf is backed by notable investors from the travel and technology sectors, including former executives from Travelocity and Sabre, with CBS Interactive holding an equity stake and a board seat.