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SupplyFORCE.com
B2b e-commerce supply company for industrial and construction supplies
About SupplyFORCE.com
SupplyFORCE operates as a comprehensive solutions provider in the Maintenance, Repair, and Operations (MRO) sector, primarily targeting large, multi-site industrial businesses and government agencies. Founded in 1999 and headquartered in King of Prussia, Pennsylvania, the company was established as a result of an initiative by Affiliated Distributors (AD) to help independent distributors compete against national chains in an era of market consolidation. This structure allows SupplyFORCE to offer the personalized service of local suppliers backed by the power of a national network.
The company's business model is centered on a national network of over 200 independent, member-owned distributors with more than 2,500 physical locations. This network allows clients, which include Fortune 1000 companies and federal government bodies like the Army and NASA, to consolidate their MRO procurement under a single corporate agreement while still utilizing their trusted local distributor relationships. Revenue is generated by managing these national contracts, which streamline processes and leverage collective buying power to reduce costs for clients. A key milestone was the 2014 merger with Vanguard National Alliance (VNA), which significantly expanded its reach and capabilities, particularly in the electrical sector, making it the largest distributor-owned national accounts organization in North America at the time.
SupplyFORCE provides a single point of contact for a wide array of product categories, including electrical, industrial supplies, safety equipment, power transmission, bearings, and pipe, valves, and fittings (PVF). Its service offerings are extensive, featuring centralized procurement, e-commerce solutions, data management, customized reporting, and documented cost savings. A notable aspect of its offering is its status as the sole pre-approved national account solution for Rockwell Automation, a major player in industrial automation. This enables SupplyFORCE to provide comprehensive support for automation and control lines, a critical need for modern manufacturing and industrial facilities.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1999
- Headquarters
- Lower Southampton Township, United States
- Employees
- 121
- Open positions
- None listed
- Dealroom signal
- 61.3/100
- Industry
- Real Estate
- Sector
- eCommerce & Marketplaces, Supply Chain Management, Industrial Marketplace, B2b Online Marketplace
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Jun 2000 | $52M | $208M | Comcast Ventures · Crosslink Capital | — |
| SERIES AOther financing | Dec 1999 | $35M | $140M | N47 | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SupplyFORCE.com is 2.9K monthly website visits, up 70.6% over the last three months. SupplyFORCE.com's team declined 12.9% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SupplyFORCE.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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