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SupplyFORCE.com

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B2b e-commerce supply company for industrial and construction supplies

Lower Southampton Township, United StatesFounded 1999eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2000
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SupplyFORCE.com and the history behind them.

About SupplyFORCE.com

SupplyFORCE operates as a comprehensive solutions provider in the Maintenance, Repair, and Operations (MRO) sector, primarily targeting large, multi-site industrial businesses and government agencies. Founded in 1999 and headquartered in King of Prussia, Pennsylvania, the company was established as a result of an initiative by Affiliated Distributors (AD) to help independent distributors compete against national chains in an era of market consolidation. This structure allows SupplyFORCE to offer the personalized service of local suppliers backed by the power of a national network.

The company's business model is centered on a national network of over 200 independent, member-owned distributors with more than 2,500 physical locations. This network allows clients, which include Fortune 1000 companies and federal government bodies like the Army and NASA, to consolidate their MRO procurement under a single corporate agreement while still utilizing their trusted local distributor relationships. Revenue is generated by managing these national contracts, which streamline processes and leverage collective buying power to reduce costs for clients. A key milestone was the 2014 merger with Vanguard National Alliance (VNA), which significantly expanded its reach and capabilities, particularly in the electrical sector, making it the largest distributor-owned national accounts organization in North America at the time.

SupplyFORCE provides a single point of contact for a wide array of product categories, including electrical, industrial supplies, safety equipment, power transmission, bearings, and pipe, valves, and fittings (PVF). Its service offerings are extensive, featuring centralized procurement, e-commerce solutions, data management, customized reporting, and documented cost savings. A notable aspect of its offering is its status as the sole pre-approved national account solution for Rockwell Automation, a major player in industrial automation. This enables SupplyFORCE to provide comprehensive support for automation and control lines, a critical need for modern manufacturing and industrial facilities.

Source: Dealroom company data

At a glance

Status
Operational
Founded
1999
Headquarters
Lower Southampton Township, United States
Employees
121
Open positions
None listed
Dealroom signal
61.3/100
Industry
Real Estate
Sector
eCommerce & Marketplaces, Supply Chain Management, Industrial Marketplace, B2b Online Marketplace
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jun 2000 $52M $208M Comcast Ventures · Crosslink Capital —
SERIES AOther financing Dec 1999 $35M $140M N47 —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

SupplyFORCE.com website traffic

Latest recorded traffic for SupplyFORCE.com is 2.9K monthly website visits, up 70.6% over the last three months. SupplyFORCE.com's team declined 12.9% over the past year.

Latest monthly visits2.9K 3-month web change+70.6% 1-year team growth-12.9%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States97.4%
🇮🇳 India1.3%
🇨🇦 Canada1.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SupplyFORCE.com on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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