Suplay

About Suplay

Suplay is a Beijing-based internet retail company founded in 2019 that specializes in designer toys and collectible trading cards. The company operates an e-commerce platform, suplaymart.com, which features a wide array of products including blind boxes, blind bags, designer toys, and trading cards from popular franchises like Harry Potter, Marvel, Disney, and Honkai: Star Rail.

Suplay's business model centers on direct-to-consumer online sales. The platform offers exclusive items and hosts live streaming events with toy designers and brands, creating an engaging experience for collectors. This allows customers to purchase unique and fun products directly. The company has successfully raised capital through multiple funding rounds, including a Series A1 in October 2021, with backing from investors such as MiHoYo, Lighthouse Capital, GeeCap, and Source Code Capital.

The product catalog is diverse, featuring items at various price points, from mini blind bags to premium trading card boxes. Suplay also has a feature for "Online Card Break," which allows users to participate in the opening of trading card packs live online. The company ships globally, with free shipping offered on orders over a certain value.