SuperZop

About SuperZop

SuperZop is a B2B agri-commerce platform that is reshaping the staples supply chain in India. The company connects farmers, and farmer producer organizations, directly with small retailers and restaurants, bypassing traditional intermediaries. This model allows for more efficient procurement of agri-commodities such as rice, wheat, and pulses.

By leveraging technology, SuperZop has developed a smart supply chain that optimizes logistics and ensures the quality of the products. The platform provides small retail stores, often referred to as kirana stores, with access to a wide range of staples at competitive prices. This empowers them to better compete in the market. The company also has its own private-label brand, Khetika, which is sold through its network of retailers.

SuperZop's business model is centered on creating a more transparent and efficient marketplace for agricultural goods. The company makes money by taking a commission on the transactions that occur on its platform. Its client base primarily consists of the numerous small and independent retailers that form the backbone of the Indian retail sector.