Supersmart

About Supersmart

Founded in 2014 by serial entrepreneur Yair Cleper, Supersmart operates within the retail technology sector, providing an AI-driven solution to streamline the in-store checkout process. The company is headquartered in Rosh Haayin, Israel, and since November 2022, has been led by CEO Gideon Shmuel. Supersmart has secured $20 million in total funding across three rounds, with its most recent Series A funding in January 2022 led by Millennium Food-Tech. Other key investors include German weigh and label manufacturer Bizerba and the Israeli supermarket chain Osher Ad.

Supersmart's core business revolves around its 'Scan & Go' system, designed for brick-and-mortar retailers to offer a frictionless checkout experience. The company serves a global client base, including major European retail chains such as Metro, EDEKA, and Selgros, and has established a significant presence in Israel with the Osher Ad chain. The business model is B2B, providing a comprehensive hardware and software package to retailers aiming to reduce checkout queues, improve customer experience, and minimize shrinkage.

The product is an integrated system that allows shoppers to use a mobile app or a dedicated handheld device to scan items as they shop. Upon completion, the shopper proceeds to a proprietary validation unit at the store's exit. This station uses a combination of weight sensors, cameras, and AI-powered visual recognition to validate the cart's contents against the scanned items in a matter of seconds, achieving high accuracy. The system is self-learning, with its AI algorithms improving with each transaction by analyzing shopper data and patterns. After a successful validation, customers can complete their payment through the app or a payment station, bypassing traditional checkout lines entirely.