COMPANY PROFILE

Superplastic

Explore full profile

Character-based product and entertainment company

Burlington, United StatesFounded 2017Consumer Services

Valuation $100–250M Last recorded · 2023

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

Unlock exact values

About Superplastic

Superplastic is a pioneering company in the realm of collectible designer vinyl figures, digital collectibles, and animated celebrities. Founded by artist Paul Budnitz, who also created Kidrobot, Ello, and Budnitz Bicycles, Superplastic has carved out a unique niche in the entertainment and collectibles market. The company primarily serves collectors, pop culture enthusiasts, and fans of unique, artist-driven content. Operating in the global market, Superplastic leverages social media to launch and popularize its animated character universe, making it the first of its kind to achieve massive success on these platforms.

Superplastic's business model revolves around the creation and sale of high-quality vinyl figures and digital collectibles. These products are often released in limited editions, creating a sense of exclusivity and driving demand among collectors. Additionally, the company collaborates with well-known brands like Mercedes Benz to create unique, co-branded collectibles, further expanding its market reach and revenue streams.

Revenue is generated through direct sales on their website, collaborations with other brands, and licensing deals for their animated characters. The company also engages in environmentally responsible practices, being carbon-negative by offsetting all greenhouse gas emissions through verified carbon standards.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: Burlington, United States
Employees: 16
Open positions: None listed
Dealroom signal: 62.8/100
Industry: Gaming, Media
Sub-industry: Content production
Sector: Consumer Services, Risk Management, Entertainment, Animation, NFT, Ethereum Ecosystem, Crypto and Web3, Hard Tech
Technology: Blockchain
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AOther financing	Feb 2023	$20M	$80M	GV · betaworks · Kakao Ventures · Galaxy Digital LP	↗
SERIES AOther financing	Sep 2022	$0	—	Angel Collective Opportunity Fund	—

Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Growth signals

Superplastic website traffic

Latest recorded traffic for Superplastic is 15K monthly website visits, up 0% over the last three months. Superplastic's team declined 5.9% over the past year.

Latest monthly visits15K 3-month web change0% 1-year team growth-5.9%

Monthly website visitsDec 2018–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
TVTerra VirtuaFirst fully immersive, blockchain-driven vr entertainment platform	London, United Kingdom	Operational	41	$2.5M	—
BGBlockade GamesBlockade Games designs puzzles and games built on blockchain technology	Indianapolis, United States	Operational
PVPixel VaultCreators of PunksComic and MetaHero. Building at the crossroad of NFTs, DeFi, and gaming	United States	Operational
ABArt BlocksArt Blocks is a first of its kind platform focused on genuinely programmable on demand generative content that is stored immutably on the Ethereum Blockchain	Marfa, United States	Operational
MIMintableMakes blockchain technology to enable anyone create, manage, and sell digital files with all the benefits of provable ownership, immutability, and traceability	Singapore, Singapore	Operational
RARariblePlatform to create and sell digital collectibles secured with blockchain	Los Angeles, United States	Operational
MAMakersPlaceMakersPlace is an authentic and unique digital creation platform powered by blockchain technology for digital creators	San Francisco, United States	Operational
GEGeniesConsumer app allows users to create fully personalized avatars to be used in other platforms	San Francisco, United States	Operational