COMPANY PROFILE

Superorder

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Specializes in creating proven virtual restaurants and menus that bring in more delivery orders

San Francisco, United StatesFounded 2019Food

Valuation $50–100M Last recorded · 2023

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Superorder

Superorder operates in the restaurant technology sector, providing software solutions designed to enhance the efficiency and profitability of restaurant operations. The company serves a diverse range of clients, including traditional restaurants, cloud kitchens, and virtual restaurants. Superorder's core offerings include tools for managing online orders, customer engagement, and delivery operations. The platform allows restaurants to customize their delivery options, either using their own delivery personnel or connecting with third-party services. By leveraging actionable data insights, Superorder helps restaurants turn customers into regulars through loyalty programs and review management. The business model is subscription-based, generating revenue through software licensing fees and potentially through transaction fees for delivery services. Superorder's market includes small to medium-sized restaurants looking to optimize their online sales and operational efficiency. The company aims to reduce reliance on expensive online ordering platforms by providing a more cost-effective solution for managing orders and customer relationships.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: San Francisco, United States
Employees: 21
Open positions: None listed
Dealroom signal: 52.0/100
Industry: Food, Enterprise Software
Sub-industry: In-store Retail & Restaurant Tech
Sector: Food, YC S19
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Sep 2023	$10M	$40M	Michael Seibel · I2BF Global Ventures · James Beshara · Foundation Capital	↗
CONVERTIBLEEquity / VC	Sep 2022	$0	—	Material V	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023		—

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Growth signals

Superorder website traffic

Latest recorded traffic for Superorder is 23K monthly website visits, up 21.1% over the last three months. Superorder's team grew 110% over the past year.

Latest monthly visits23K 3-month web change+21.1% 1-year team growth+110%

Monthly website visitsNov 2022–Jul 2026

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