Supercent

About Supercent

Supercent is a mobile game publishing studio headquartered in Seoul, South Korea, that was established in March 2021 by CEO Junsik Kong (also known as Jeong-seon Kong). The company focuses on the hyper-casual and hybrid casual mobile game market. Junsik Kong's background includes roles as a marketer for casual games at a subsidiary of NCSoft starting in 2008 and as the product manager for the popular puzzle game Anipang at SundayToz in 2013, where he introduced in-app advertising to a casual game for the first time in Korea, doubling its revenue. Supercent has surpassed 1.3 billion global downloads across its portfolio, with over 20 titles exceeding 10 million downloads each. The company's revenue model is primarily based on in-app advertising and in-app purchases. Over 95% of its revenue originates from overseas markets. Key milestones include reaching 100 million cumulative downloads within two years and 300 million within three years of its founding. The company has raised a total of $13.1M in funding from investors including MC Partners, 111Percent, and Plux Ventures. In August, Supercent relocated its headquarters to the Lotte World Tower in Seoul to accommodate its growth. A core component of Supercent's strategy is its AI-driven publishing system. The company has shifted from a data-driven to an AI-driven operational model, utilizing artificial intelligence across the entire game lifecycle, from trend analysis and core loop validation to user acquisition and monetization optimization. This system includes tools like an AI code review system called "Night Coder," AI-powered quality assurance, and ROAS prediction models. This technology-focused approach has reportedly enabled Supercent to achieve a 5% hit rate, which is ten times the industry average. The company has received recognition for its technological implementation, winning the "AI Innovation Pioneer" award at the Think Apps @ The Google Apps Summit in 2025. The studio has published several successful titles, including "Burger Please," which was the most downloaded game of 2023, and "Outlet Rush." More recently, its games "Pizza Ready" and "Snake Clash" have driven significant growth. "Pizza Ready" became the most-downloaded hybrid casual game globally in 2025, amassing 150 million downloads in that year alone. "Snake Clash" surpassed 180 million lifetime downloads and ranked fourth in global hyper-casual downloads in 2025. These successes contributed to Supercent being ranked the 7th largest global mobile game publisher by downloads, a first for a South Korean company.