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Superb
The first all-in-one platform with all the tools to work smarter, build relationships and increase revenue, more crucial than ever for restaurants to collect and use data insights to increase revenue…
About Superb
Superb is a pioneering Guest Experience Management (GXM) platform designed to enhance the guest experience in the restaurant industry. The company serves a diverse range of clients, including existing restaurants and new establishments, by providing a comprehensive suite of tools that streamline operations and foster guest loyalty. Operating in the hospitality technology market, Superb's business model revolves around offering subscription-based services through its GXM Lite and GXM Pro solutions. These solutions enable restaurants to collect and analyze guest data, create personalized experiences, and build lasting relationships with their patrons. By consolidating multiple restaurant tools into a single platform, Superb helps its clients save time and focus on delivering exceptional guest experiences. The company generates revenue through subscription fees and potentially additional services or features that clients may opt for.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Copenhagen, Denmark
- Employees
- 100
- Open positions
- 4
- Dealroom signal
- 79.3/100
- Industry
- Food, Enterprise Software
- Sub-industry
- In-store Retail & Restaurant Tech
- Sector
- Food, Ticketing, Platform, Accommodation, Nordic Rising Star 2022
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2021 | $13M | $53M | Seed Capital · Kinnevik · Knight Capital · Michael Conyers | ↗ |
| SEED✓Equity / VC | Mar 2019 | $1.7M | $6.6M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Superb is 990K monthly website visits, up 33.8% over the last three months. Superb's team grew 19% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
PSV
Seed Capital
Series A4 investors entered at this stage
Kinnevik
Knight Capital
Michael Conyers
Björn Lindberg
Other known investors2 additional known investors
Diederik Ingen Housz
Nicolaj Højer Nielsen
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Superb on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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