Super Massive Global

About Super Massive Global

Super Massive Global, established on September 16, 2020, by CEO Naito Shinjin, is a company that has evolved from its initial focus on GameFi applications to a multi-faceted business centered on online advertising, gamification, and intellectual property (IP) events. The company's vision is to create a platform that removes the boundaries between the virtual and real worlds. Naito's journey began after graduating from the Japan Foreign Language College, working in trade and customs before starting his own businesses at 23 and eventually founding Super Massive Global in 2020. His initial inspiration came from observing 'Pokémon Go' players, which sparked the idea of linking in-game actions to real-world economic benefits by integrating GPS and payment systems.

The firm's business model has several pillars. The online advertising agency offers a comprehensive service that includes strategic planning, creative development, campaign execution, and data-driven performance analysis, aiming to build efficient customer acquisition systems for clients. Another key service is creating gamified applications for tourism and expos, which use IP and gamification to collect and analyze user data related to movement and payments, providing valuable insights for various industries. The company also produces IP-based pop-up events and experiential content to foster direct engagement between brands and fans. A notable project was "Wonder Festival 2025 Korea," which attracted over 10,000 visitors. The company has actively expanded its capabilities, recently acquiring digital marketing firm 'digital chill' to integrate its branding, advertising, and content creation expertise.

Super Massive Global has a strong executive team, including a CTO who was a core engineer for Ripple, and advisors such as the former Vice President of Google's US headquarters and honorary chairman of Google Japan. The company has also secured significant funding, with its seed round totaling 2.5 billion yen and a subsequent pre-series A round raising 7.5 billion yen to develop a new service called 'MASSIVE WORLD'. This location-based Web3 smartphone game allows users to earn points through real-world movement and use them in virtual territorial battles, with rewards convertible to tokens for in-game or real-world use.