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Sunmi Technology

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Shanghai SUNMI Technology Co., Ltd is an innovation-based enterprise providing high performance, commercial hardware solutions

Huangpu, ChinaFounded 2013Marketing
Valuation $2.5–5B Last recorded · 2026
Revenue $500M–1B Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sunmi Technology and the history behind them.

About Sunmi Technology

Shanghai Sunmi Technology Co., Ltd. operates as a technology company focused on providing intelligent hardware for the commercial sector. Founded in 2013 by Jack Lin, Pater Li, and Wang Zhen, the company is headquartered in Shanghai, China, with a global presence across multiple continents. Jack Lin, the CEO, brings extensive experience from his time as founder and CEO of CITAQ, a mobile POS company. His vision for Sunmi is rooted in the principle of "altruism," aiming to empower merchants by integrating software and hardware solutions.

The company develops a wide array of smart Internet of Things (IoT) devices based on its customized Android operating system, SUNMI OS. Its product portfolio includes handheld mobile computers, desktop point-of-sale (POS) terminals, payment terminals, self-service kiosks, and intelligent cameras. These products are designed for durability and high-volume use in various commercial environments. Sunmi's business model revolves around providing these hardware solutions to a diverse client base that spans retail, hospitality, food and beverage, logistics, and healthcare sectors. The company serves merchants by enabling them to handle omnichannel payments, including bank cards, QR codes, and e-wallets, as well as manage inventory, online orders, and customer loyalty programs.

Sunmi's ecosystem is supported by the SUNMI Cloud for IoT management and the SUNMI App Store, which hosts thousands of business applications from software partners. This platform approach allows for extensive customization and integration with existing business systems. Significant milestones include receiving early-stage funding from investors like Xiaomi and Meituan Dianping. The company has secured multiple funding rounds, including a Series C round led by Ant Group, and has expanded its operations to over 200 countries and regions, working with a vast network of partners. In 2024, Sunmi opened its global headquarters in Singapore to accelerate its "Business 4.0" strategy, which aims to create an interconnected ecosystem for businesses.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Huangpu, China
Employees
399
Open positions
21
Dealroom signal
51.1/100
Industry
Marketing
Sub-industry
CRM & Sales
Sector
Marketing, Consumer Electronics, Hard Tech
Technology
Hardware
Business model
Manufacturing
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
IPO✓Exit Jul 2026 $128M — Undisclosed ↗
SERIES C✓Equity / VC Jan 2019 — — Undisclosed —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Sunmi Technology website traffic

Latest recorded traffic for Sunmi Technology is 240K monthly website visits, up 4.3% over the last three months. Sunmi Technology's team grew 8.4% over the past year.

Latest monthly visits240K 3-month web change+4.3% 1-year team growth+8.4%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Other known investors1 additional known investor

Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
30 countries with
team presence
🇨🇳 China54.9%
🇫🇷 France8.9%
🇺🇸 United States8%
🇧🇷 Brazil3.8%
🇬🇧 United Kingdom3.3%
Top 5 of 30 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sunmi Technology on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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