Sundia

About Sundia

Sundia, also known as True Brand Snaks, is a producer of ready-to-eat, plant-based fruit products. Founded in 2004 by Bradford S. Oberwager, the company is headquartered in Walnut, California. Sundia was established with a mission to make it easy for consumers to enjoy nutritious snacks by providing fresh, high-quality, and convenient healthy options.

Initially, Sundia was a market leader in whole watermelons and launched the first commercially produced watermelon juice line. The business later expanded into other fruit varieties and juices before concentrating on single-serve refrigerated fruit cups under the "True Fruit" brand. These products, merchandised in the produce case, are designed to convey freshness and allow for high visibility of the fruit. The product lineup includes various fruits such as peaches, mandarin oranges, and pineapple, often packed in light syrup, juice, or sweetened coconut milk. The snacks are gluten-free, dairy-free, and non-GMO.

Bradford S. Oberwager, the founder, has a history of leading consumer products companies since 1997. His prior ventures include being the CEO of OpenWebs (a SoftBank company), founding more.com which brought pharmacies online, and founding Acumins, which held patents for manufacturing and marketing techniques in nutritional supplements. He started Sundia with Dan Hoskins, who later took over as CEO and is recognized as a start-up and growth expert with over 25 years in the food and beverage industry, including a significant tenure at Odwalla, Inc. The company has raised a total of $23.6 million in funding over two rounds, with a significant Series B round in May 2012.

Sundia operates on a business model that includes forming partnerships with a network of growers and shippers, offering them rebates and marketing support to brand their products under the Sundia label. This strategy was designed to build a national brand and provide benefits like discounts on supplies and services to its partners. The company sells its products through various retail channels, including major stores and online platforms like Walmart Business and Kroger.