Sun Finance

About Sun Finance

Sun Finance is a Latvian-founded financial technology company that provides digital consumer lending services across multiple continents. Established in 2017 by Toms Jurjevs and Emīls Latkovskis, the company is headquartered in Riga, Latvia, and has built operations spanning Europe, Asia, Latin America, and Africa. Its platform delivers a wide range of credit products tailored to different consumer needs, including microloans, installment loans, lines of credit, and Buy Now Pay Later (BNPL) solutions that allow customers to split payments for larger purchases into manageable instalments over flexible timeframes.

The company’s strategy revolves around combining financial services with advanced technology to streamline access to credit. Sun Finance relies on proprietary risk assessment models and data science tools to evaluate loan applications, incorporating thousands of variables into its decision-making process. This technology-driven approach allows for rapid approval and efficient servicing, while also enabling better risk management compared to traditional lending methods. The platform manages the entire customer lifecycle, from marketing and onboarding to repayment and collections, ensuring continuity and consistency across digital channels.

With more than 25 million registered customers worldwide, Sun Finance has become one of the largest online lending platforms in its category. Its workforce of over 1,000 employees contributes to both product development and operational execution across local markets. The company has also expanded through acquisitions, such as the purchase of Kenya-based Zenka Group, which reinforced its growth strategy in emerging markets and broadened its global reach.

In addition to organic growth, Sun Finance maintains access to capital markets through regular bond issuances listed on Nasdaq First North, which serve as a financing mechanism for scaling operations and portfolio development. Its repeated inclusion in the Financial Times FT 1000 ranking underscores its position as one of the fastest-growing fintech companies in Europe. By combining technology, customer-focused product design, and international expansion, Sun Finance has established itself as a prominent player in digital consumer finance.