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SumAll

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New York City, United StatesFounded 2011Other B2B Software
Valuation $10–25M Last recorded · 2013
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SumAll and the history behind them.

About SumAll

SumAll was a New York-based company founded in 2011 by serial entrepreneur Dane Atkinson. Atkinson, who had previously founded other tech companies like SenseNet and served as CEO of Squarespace, created SumAll to provide a marketing analytics and social media automation platform for small and medium-sized businesses.

The company's platform connected and analyzed data from over 40 different sources, including social media, email marketing, and payment processors, to give businesses a holistic view of their online presence and marketing efforts. SumAll's main product was a tool that automated social media posting, content curation, and data analysis, helping businesses to optimize their social media strategy and save time.

The business model was based on a freemium subscription service, where users could access basic features for free and upgrade to a paid plan for more advanced functionalities. The company served over 350,000 users worldwide.

SumAll raised a total of $11.5 million in funding from various investors. However, the company eventually ceased operations and is now considered deadpooled.

Source: Dealroom company data

At a glance

Founded
2011
Headquarters
New York City, United States
Sector
Other B2B Software

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Series B and later1 investor entered at this stage

Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SumAll on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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