S
SumAll
All-in-One Social Media & Ecommerce Dashboard
About SumAll
SumAll was a New York-based company founded in 2011 by serial entrepreneur Dane Atkinson. Atkinson, who had previously founded other tech companies like SenseNet and served as CEO of Squarespace, created SumAll to provide a marketing analytics and social media automation platform for small and medium-sized businesses.
The company's platform connected and analyzed data from over 40 different sources, including social media, email marketing, and payment processors, to give businesses a holistic view of their online presence and marketing efforts. SumAll's main product was a tool that automated social media posting, content curation, and data analysis, helping businesses to optimize their social media strategy and save time.
The business model was based on a freemium subscription service, where users could access basic features for free and upgrade to a paid plan for more advanced functionalities. The company served over 350,000 users worldwide.
SumAll raised a total of $11.5 million in funding from various investors. However, the company eventually ceased operations and is now considered deadpooled.
Source: Dealroom company dataAt a glance
- Founded
- 2011
- Headquarters
- New York City, United States
- Sector
- Other B2B Software
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Battery Ventures
Wellington Partners
General Catalyst
Harmony Partners
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SumAll on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See SumAll on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.
