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Suma Brands

eCommerce & Marketplaces · Minneapolis, United States · Founded 2020

Growing marketplace brands into household names MoreLess

Suma Brands operates as a next-generation commerce platform that specializes in acquiring and scaling Amazon FBA (Fulfillment by Amazon) businesses. The company focuses on transforming these marketplace brands into household names by leveraging its expertise in e-commerce and brand management. Suma Brands serves entrepreneurs and business owners looking to sell their Amazon FBA businesses, providing a seamless and collaborative process that typically takes six weeks or less. The company operates in the e-commerce market, specifically targeting consumer products sold on Amazon. Suma Brands' business model involves acquiring profitable Amazon FBA businesses, integrating them into its platform, and optimizing their operations to drive growth and profitability. Revenue is generated through the sales of these consumer products on Amazon and other e-commerce platforms. The company is led by a team of e-commerce veterans and is backed by world-class investors. Suma Brands prides itself on a founder-first approach, offering flexible deal structures and focusing on mutually beneficial outcomes for all parties involved.

Keywords: Amazon FBA, e-commerce, brand management, acquisitions, consumer products, marketplace brands, founder-first, flexible deals, growth optimization, investor-backed.

Company overview

Suma Brands company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Minneapolis, United States
Employees
5
Open positions
None listed
Dealroom signal
61.4
Investment activity
1 companies · latest May 2023
Capital deployed
Preferred round
MERGER
client focusb2bsub industryEcommerce Solutionsbusiness modelMarketplace & ecommercesectorE-Commerce Marketplace Aggregatorssectorhorizontal marketplacesindustryMarketing

Valuation & funding

Suma Brands funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
MERGEROther financing May 2023 $0 D1 Brands
EARLY VCEquity / VC Apr 2023 $26M $103M Undisclosed
DEBTDebt Aug 2021 $138M I80 Group
SERIES AEquity / VC Aug 2021 $13M $50M Material · Pace Capital
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $2.2M 0% 5
2025 $2.2M 0% 49
2024 $2.2M 0% 85
2023 $2.2M 0%
2022 $2.2M +361.2%
2021 $477K
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Suma Brands website traffic

Latest recorded traffic for Suma Brands is 1.3K monthly website visits, up 51.2% over the last three months. Suma Brands's team declined 89.8% over the past year.

Latest monthly visits1.3K 3-month web change+51.2% 1-year team growth-89.8%
Monthly website visits35 observations · Apr 2020–Jun 2023
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Suma Brands compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Suma Brands investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Suma Brands's talent

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Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Suma Brands's cap table

Sourced from Dealroom's funding and investor records.

Series A 2 investors entered at this stage
Material
Pace Capital
Series B+ 1 investor entered at this stage
I80 Group
Other known 2 additional known investors
D1 Brands
Ambr

Global footprint

Where Suma Brands has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States50%
🇬🇧 United Kingdom25%
🇵🇭 Philippines25%
3 countries shown

In the news

Latest news about Suma Brands

Recent press, funding announcements, and product moves mentioning Suma Brands — open to read from the original sources.

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Market sentiment

What the market is saying about Suma Brands

An AI-synthesized read of the highest-engagement posts about Suma Brands on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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