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Suja Juice
Suja began from a shared dream to help people transform their lives through conscious nutrition
About Suja Juice
Suja Juice is a leading provider of organic cold-pressed juices and functional beverages, targeting health-conscious consumers in the wellness market. The company operates primarily in the United States, offering a diverse range of products including green juices, fruit-forward lemonades, energy juices, sparkling juices, and probiotic shots. Suja Juice employs a business model that focuses on direct-to-consumer sales through their online store, as well as distribution through major retail partners. Revenue is generated through the sale of individual products and subscription services. The company's unique selling proposition lies in its use of High Pressure Processing (HPP) to preserve the nutritional value and fresh taste of its juices without the use of heat, thereby maintaining the integrity of the ingredients. Suja Juice serves a broad customer base that includes fitness enthusiasts, individuals seeking nutritional supplements, and those interested in organic and plant-based diets. The company is committed to sustainability and continually seeks out the most interesting, delicious, and nutritious plants to incorporate into their products.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Oceanside, United States
- Employees
- 329
- Open positions
- None listed
- Dealroom signal
- 79.9/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Organic, Direct-to-Consumer
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Oct 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Jul 2021 | $0 | — | Paine Schwartz Partners | — |
| EARLY VCEquity / VC | Nov 2017 | $1.2M | $4.8M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Suja Juice is 680 monthly website visits, down 69.1% over the last three months. Suja Juice's team grew 5.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later6 investors entered at this stage
Alliance Consumer Growth
Evolution Media
Leonardo DiCaprio
Jared Leto
Sofia Vergara
Paine Schwartz Partners
Other known investors2 additional known investors
- FPFriedom Partners
WP Global
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Suja Juice on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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