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Suger

Fintech · San Francisco, United States · Founded 2022

Unified platform for seamless B2B sales and co-selling on AWS, Azure, and GCP cloud marketplaces MoreLess

Suger.io is a dynamic startup that simplifies the process of listing, transacting, and co-selling on major cloud marketplaces such as AWS, Azure, GCP, and Alibaba. The company primarily serves B2B (business-to-business) clients, including fast-growing tech companies and enterprises looking to expand their sales channels through cloud platforms.

Operating in the cloud marketplace sector, Suger.io offers a comprehensive platform that integrates seamlessly with existing CRM (Customer Relationship Management) systems. This allows businesses to accept or reject referrals from cloud providers directly within their CRM, streamlining the sales process and reducing operational friction. The platform supports all B2B sales activities in one place, making it easier for companies to manage their sales operations across multiple cloud marketplaces.

Suger.io's business model is based on providing a Software as a Service (SaaS) solution, which means they offer their software on a subscription basis. They make money by charging clients for access to their platform, which includes features like quick integration with cloud marketplaces, unified metering for various pricing models, and automatic sales upsell capabilities. Additionally, Suger.io handles all maintenance operations post-integration, allowing clients to focus on their core business activities.

The platform is designed to be developer-friendly, with simplified API (Application Programming Interface) design and comprehensive documentation to guide users through the integration process. This ensures that businesses can get up and running on cloud marketplaces in a matter of weeks, rather than months.

In summary, Suger.io provides an all-in-one solution for businesses looking to expand their reach and drive incremental revenue through cloud marketplaces. By removing the complexities of operationalizing new sales channels, Suger.io enables companies to unlock new opportunities and grow their business more efficiently.

Keywords: Cloud Marketplaces, B2B Sales, SaaS, CRM Integration, AWS, Azure, GCP, Alibaba, API, Revenue Growth.

Valuation $0–100M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
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Company overview

Suger company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2022
Headquarters
San Francisco, United States
Employees
164
Open positions
12
Dealroom signal
88.3
client focusb2bbusiness modelSaaSindustryFintechsectorCRMsectorYC W23industryEnterprise Software

Valuation & funding

Suger funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Feb 2025 $15M $60M Y Combinator · Pioneer Fund · GSBackers · Celero Ventures
SEEDEquity / VC Nov 2023 $3.5M $14M Craft Ventures · Intel Capital · Y Combinator
SEEDEquity / VC Mar 2023 $125K $500K Y Combinator
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $1.2M 0% 164
2025 $1.2M 0% 107
2024 $1.2M 0% 87
2023 $1.2M 28
2022 6
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Suger website traffic

Latest recorded traffic for Suger is 38K monthly website visits, up 81% over the last three months. Suger's team grew 53.3% over the past year.

Latest monthly visits38K 3-month web change+81% 1-year team growth+53.3%
Monthly website visits45 observations · Nov 2022–Jul 2026
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Comparisons

Suger compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Suger's talent

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Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on Suger's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Series A 4 investors entered at this stage
Threshold Ventures
Pioneer Fund
GSBackers
Celero Ventures
Other known 1 additional known investor
David Wyatt

Global footprint

Where Suger has talent and traffic

Workforce by country
7 countries with
team presence
🇺🇸 United States56.1%
🇨🇦 Canada28.1%
🇧🇷 Brazil5.3%
🇬🇧 United Kingdom3.5%
🇵🇭 Philippines3.5%
Top 5 of 7 shown

In the news

Latest news about Suger

Recent press, funding announcements, and product moves mentioning Suger — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Suger

An AI-synthesized read of the highest-engagement posts about Suger on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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