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COMPANY PROFILE

SugarCRM

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SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market

Denver, United StatesFounded 2004eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2013
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SugarCRM and the history behind them.

About SugarCRM

SugarCRM is a prominent player in the Customer Relationship Management (CRM) software market, offering a suite of intelligent CRM tools designed to help businesses build lasting customer relationships. The company operates primarily in the B2B (business-to-business) sector, serving a diverse range of clients from small enterprises to large corporations across various industries.

SugarCRM's core product is its CRM platform, which integrates customer data, sales, marketing, and service functions into a single, cohesive system. This platform is designed to automate and streamline customer interactions, providing businesses with a high-definition view of their customers. By leveraging advanced analytics and automation, SugarCRM helps companies anticipate customer needs and deliver personalized experiences.

The company offers several tailored solutions, including Sugar Market for marketing automation and Sugar Enterprise for customizable customer experience applications. These tools enable businesses to capture leads, manage customer relationships, and improve overall customer satisfaction.

SugarCRM operates on a subscription-based business model, where clients pay a recurring fee to access the platform and its various features. This model ensures a steady revenue stream and allows for continuous updates and improvements to the software. Additionally, SugarCRM provides training, certification, and support services to help clients maximize the value of their investment.

In summary, SugarCRM is a leading CRM software provider that empowers businesses to create and maintain strong customer relationships through intelligent automation and data-driven insights. The company's comprehensive platform and customer-centric approach make it a valuable partner for businesses looking to enhance their customer experience.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2004
Headquarters
Denver, United States
Employees
576
Open positions
39
Dealroom signal
67.8/100
Industry
Media, Enterprise Software
Sector
eCommerce & Marketplaces, Trading, Innovation Management, Collaboration, Lead Generation, CRM, Relationship Management, Creating, Platform
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b
Investment activity
8 companies, latest May 2024
Capital deployed
—
Preferred round
ACQUISITION

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jul 2019 $16M $64M NEA · GingerBread Capital · Dreamers · Plum Alley —
GROWTH EQUITY VCOther financing Aug 2018 — — Accel-KKR —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

SugarCRM website traffic

Latest recorded traffic for SugarCRM is 99K monthly website visits, down 17.5% over the last three months. SugarCRM's team declined 2.5% over the past year.

Latest monthly visits99K 3-month web change-17.5% 1-year team growth-2.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later12 investors entered at this stage

  • NEA
  • Silicon Valley Bank
  • Gold Hill Capital
  • Goldman Sachs
  • Accel-KKR
  • GingerBread Capital
  • Dreamers
  • Plum Alley
  • JetBlue Ventures
  • Wharton Alumni Angels of Silicon Valley
  • NewView Capital
  • MS&AD Ventures
Team profiled 126 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
23 countries with
team presence
🇺🇸 United States43.8%
🇷🇴 Romania13.8%
🇬🇧 United Kingdom12.9%
🇦🇺 Australia5.7%
🇩🇪 Germany5.4%
Top 5 of 23 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SugarCRM on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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