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SugarCRM

eCommerce & Marketplaces · Cupertino, United States · Founded 2004

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market MoreLess

SugarCRM is a prominent player in the Customer Relationship Management (CRM) software market, offering a suite of intelligent CRM tools designed to help businesses build lasting customer relationships. The company operates primarily in the B2B (business-to-business) sector, serving a diverse range of clients from small enterprises to large corporations across various industries.

SugarCRM's core product is its CRM platform, which integrates customer data, sales, marketing, and service functions into a single, cohesive system. This platform is designed to automate and streamline customer interactions, providing businesses with a high-definition view of their customers. By leveraging advanced analytics and automation, SugarCRM helps companies anticipate customer needs and deliver personalized experiences.

The company offers several tailored solutions, including Sugar Market for marketing automation and Sugar Enterprise for customizable customer experience applications. These tools enable businesses to capture leads, manage customer relationships, and improve overall customer satisfaction.

SugarCRM operates on a subscription-based business model, where clients pay a recurring fee to access the platform and its various features. This model ensures a steady revenue stream and allows for continuous updates and improvements to the software. Additionally, SugarCRM provides training, certification, and support services to help clients maximize the value of their investment.

In summary, SugarCRM is a leading CRM software provider that empowers businesses to create and maintain strong customer relationships through intelligent automation and data-driven insights. The company's comprehensive platform and customer-centric approach make it a valuable partner for businesses looking to enhance their customer experience.

Keywords: CRM, automation, customer relationships, B2B, marketing automation, sales, analytics, subscription-based, customer experience, data-driven.

Company overview

SugarCRM company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2004
Headquarters
Cupertino, United States
Employees
576
Open positions
39
Dealroom signal
67.8
Investment activity
8 companies · latest May 2024
Capital deployed
Preferred round
ACQUISITION
client focusb2bsectorTradingbusiness modelMarketplace & ecommercebusiness modelSaaSsectorInnovation ManagementsectorCollaborationsectorLead GenerationsectorCRMsectorRelationship ManagementsectorCreatingsectorPlatformindustryMediaindustryEnterprise Software

Valuation & funding

SugarCRM funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jul 2019 $16M $64M NEA · GingerBread Capital · Dreamers · Plum Alley
GROWTH EQUITY VCOther financing Aug 2018 Accel-KKR
SECONDARYOther financing Sep 2015 $0 Undisclosed
CONVERTIBLEOther financing Jan 2015 $3.6M Undisclosed
SERIES FOther financing Aug 2013 $40M $160M Goldman Sachs
LATE VCOther financing Apr 2012 Silicon Valley Bank · Walden Venture Capital · Gold Hill Capital · NEA
SERIES DOther financing Jan 2008 Walden Venture Capital · NEA
SERIES COther financing Oct 2005 Walden Venture Capital · NEA
SERIES BOther financing Feb 2005 Walden Venture Capital
SERIES AOther financing Aug 2004 Threshold Ventures
Showing 10 recorded eventsUnlock the complete deal history →

Growth signals

SugarCRM website traffic

Latest recorded traffic for SugarCRM is 99K monthly website visits, down 17.5% over the last three months. SugarCRM's team declined 2.5% over the past year.

Latest monthly visits99K 3-month web change-17.5% 1-year team growth-2.5%
Monthly website visits113 observations · Mar 2017–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

SugarCRM compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

SugarCRM's talent

Book a demo to see the people
Team profiled 126 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on SugarCRM's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Threshold Ventures
Walden Venture Capital
Series B+ 12 investors entered at this stage
NEA
Silicon Valley Bank
Gold Hill Capital
Goldman Sachs
Accel-KKR
GingerBread Capital
Dreamers
Plum Alley
JetBlue Ventures
Wharton Alumni Angels of Silicon Valley
NewView Capital
MS&AD Ventures

Global footprint

Where SugarCRM has talent and traffic

Workforce by country
23 countries with
team presence
🇺🇸 United States43.8%
🇷🇴 Romania13.8%
🇬🇧 United Kingdom12.9%
🇦🇺 Australia5.7%
🇩🇪 Germany5.4%
Top 5 of 23 shown

In the news

Latest news about SugarCRM

Recent press, funding announcements, and product moves mentioning SugarCRM — open to read from the original sources.

See all news

Market sentiment

What the market is saying about SugarCRM

An AI-synthesized read of the highest-engagement posts about SugarCRM on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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