STYLY

About STYLY

STYLY, Inc., which began as Psychic VR Lab in 2014 and was incorporated in 2016, is a Japan-based technology firm operating in the spatial computing sector. The company was founded by Masahiro Yamaguchi, who serves as CEO. Yamaguchi's journey is noteworthy; after leading a publicly traded company on the Tokyo Stock Exchange in his late 20s, he pursued advanced engineering studies at MIT before dedicating himself to exploring the potential of XR. He is joined by Ryohei Watanabe, the company's COO. The genesis of STYLY stemmed from a 2016 project with a fashion designer who wanted to create a virtual underwater fashion show, an experience impossible in physical reality. This initial collaboration sparked the idea for a platform that would empower more creators to build their own immersive worlds.

STYLY provides a spatial layer platform that bridges the physical and digital worlds, enabling creators and businesses to build, manage, and distribute XR (VR/AR/MR) content. The platform is designed for a diverse user base, from artists and designers to enterprises in sectors like real estate, media, and entertainment. STYLY's business model includes a free plan for individual creators and paid subscription tiers for commercial use, such as the Business and Enterprise plans. These premium plans offer advanced features like commercial usage rights, enhanced data analytics, and management tools for event hosting. The company also generates revenue by providing end-to-end services for businesses, from planning and production to reporting on XR projects.

The core product is a versatile creative platform accessible via web browsers, with content viewable on smartphones, web browsers, HMDs, and AR glasses. A key feature is its accessibility, offering both a no-code STYLY Studio for beginners and a Unity plugin for experienced developers. This allows for the creation of a wide range of digital content, including art, music, and fashion, which can be layered onto real-world locations or experienced as fully immersive virtual scenes. The platform supports location-based XR, allowing content to be anchored to specific indoor or outdoor places, transforming urban spaces into interactive media. Recently, STYLY introduced "World Canvas," a solution enabling users to deploy XR experiences simultaneously across multiple global locations without needing to be physically present.