Style Port

About Style Port

Established in October 2017 by Akihiko Madokoro, Style Port Inc. is a Japanese PropTech firm focused on transforming the real estate and construction industries through digital solutions. Madokoro's journey began in 1991 at a construction company, where he gained extensive experience in real estate planning, sales, and development. This deep industry knowledge led him to establish Style Port to address the inefficiencies and poor customer experiences prevalent in the sector, particularly the challenges associated with purchasing uncompleted properties.

The company's core offering is 'ROOV', a 3D communication platform designed to eliminate uncertainty in property selection. ROOV creates a digital twin of a building, allowing prospective buyers to take virtual tours of uncompleted properties from any device without needing special apps or hardware. The platform serves B2B clients, primarily real estate developers and construction companies, providing them with a powerful sales and marketing tool. Revenue is generated through the provision of these IT solutions to the real estate market. Key clients include major real estate developers like Nomura Real Estate, with whom Style Port has a capital and business alliance to further enhance the platform's capabilities.

The ROOV platform consists of several components. 'ROOV walk' is the cloud-based VR walkthrough system that allows users to freely navigate a 3D model of a property, simulate furniture placement, and take measurements. 'ROOV compass' is a sales support platform that manages presentation content and analyzes customer engagement data, helping sales teams to have more effective client interactions. More recently, 'ROOV.space' was introduced as a digital twin platform that can layer various types of information onto a building's digital model, extending its use beyond residential sales to offices, logistics warehouses, and arenas. In a significant move to consolidate its market position, Style Port acquired the 'DiSIM' business in March 2025, integrating its competitor's strengths, particularly in UI and loan simulation, to create a more comprehensive industry standard solution.