Stuf

About Stuf

Stuf was established in 2020 by Katharine Lau, who currently serves as the Chief Executive Officer. Lau's background in real estate, particularly her experience as a Senior Director of Real Estate at Industrious, a flexible workspace provider, directly informed the creation of Stuf. This experience provided her with insights into underutilized spaces within commercial properties. The company's inception was also influenced by the COVID-19 pandemic, which accelerated the need for flexible, local storage solutions as people adapted to remote work and changing living arrangements. Stuf has achieved several milestones, including expanding its network to numerous cities across the United States.

Stuf operates within the self-storage industry by partnering with real estate owners to convert underutilized spaces, such as basements and garages in commercial and residential buildings, into technology-enabled storage facilities. This model serves both landlords, by creating new revenue streams from previously vacant areas, and individuals or businesses in need of convenient, local storage. The company makes money by sharing a percentage of the revenue generated from these storage units with the property owners. Stuf's target clients are people living in urban areas who require additional space close to their homes or workplaces.

The company's core offering is a network of tech-enabled, Class A self-storage facilities. Customers can manage their storage needs entirely through a mobile application, which facilitates finding, booking, and accessing their units. This remote management capability is a key feature, providing users with a seamless and modern experience. The storage locations are designed to be clean, secure, and easily accessible within the buildings where people already live and work, differentiating Stuf from traditional, off-site storage facilities.