Studio LuluLala

About Studio LuluLala

SLL, an acronym for Studio LuluLala, is a South Korean entertainment company focused on television and film production, distribution, and talent management. It was founded on September 1, 1999, as Cyber JoongAng and later became JTBC Studios before rebranding to SLL in March 2022 to signify its expansion into the global market, not limited to its parent broadcast channel, JTBC. The name 'LuluLala' is a Korean onomatopoeia for moments of joy and adventure. The company is a subsidiary of J Contentree and part of the JoongAng Group.

The studio operates on a multi-label system, managing over 15 subsidiary production companies, each maintaining creative autonomy. This structure allows for a diverse portfolio, including renowned labels like Drama House ('The World of the Married'), Climax Studio ('Hellbound,' 'D.P.'), Film Monster ('All of Us Are Dead'), and B.A. Entertainment ('The Roundup' series). In 2021, SLL expanded into the US market by acquiring the production company wiip, known for 'Mare of Easttown'. The company's business model encompasses the entire content value chain, from intellectual property development and production to investment and distribution. It generates revenue by producing content for various channels, including its parent JTBC, and for global streaming services like Netflix, Disney+, and Tving.

Under the leadership of CEOs like Jung Kyung-moon and his successor Kim Si-kyoo, SLL has produced numerous successful K-dramas and films that have gained international recognition. Notable works include 'Itaewon Class,' 'Sky Castle,' 'My Liberation Notes,' 'All of Us Are Dead,' and the box-office hit film series 'The Roundup'. The studio has announced significant investment plans, aiming to produce dozens of titles annually to solidify its position as a major global content creator, with stated ambitions to rival major studios like BBC Studios.