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Mydra
AI transformation partner that maps teams' work and builds role-specific AI Agent Specs to make companies AI-native
About Mydra
Mydra, formerly StudentFinance, helps companies become AI-native. Founded in 2019 by Mariano Kostelec, Marta Palmeiro, Sergio Pereira and Miguel Santo Amaro, the founding team of Uniplaces, the company started as StudentFinance, financing upskilling courses in tech and other high-demand fields through Income Share Agreements in Spain, Portugal and the UK, and raised more than $40M.
The company has since rebranded as Mydra and pivoted to AI training and transformation for businesses. Its 90-day programme runs in three stages: an AI strategy with prioritised use cases and tool selection; people transformation, in which Mydra maps work across functions and roles and each employee builds live use cases with their own data; and work redesign, with Mydra acting as an on-desk AI coach. At the core is the Agent Spec, a step-by-step, role-specific system that pairs the right AI tools and automations with a team's function and software stack.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Madrid, Spain
- Employees
- 31
- Open positions
- None listed
- Dealroom signal
- 67.3/100
- Industry
- Education
- Sub-industry
- Education Management
- Sector
- Edtech, Career Planning, Higher Education, Sustainable Development Goals, Lifelong and Consumer Learning, Education Financing, Woman Founder
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | May 2025 | $0 | — | Armilar Venture Partners | ↗ |
| DEBT✓Debt | Mar 2023 | $8.2M | — | Smart Lenders Asset Management | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mydra is 1.4K monthly website visits, down 64.1% over the last three months. Mydra's team declined 6.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed16 investors entered at this stage
Seedcamp
Felipe Navio
Mustard Seed MAZE
Jose Neves
Juan Urdiales
Nuno Sebastião
Will Neale
Firestartr
Giant Ventures
Martin Villig
Sabadell Venture Capital
Shilling VC
Armilar Venture Partners
Victoria van Lennep
Serge Chiaramonte- EVEd Vaizey
Series A2 investors entered at this stage
Iberis Capital
Tom Blomfield
Series B and later1 investor entered at this stage
Smart Lenders Asset Management
Other known investors3 additional known investors
Google for Startups Accelerator
Mustard Seed + Partners
Sabadell Venture Debt
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mydra on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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