Structuralelements

About Structuralelements

Structural Elements® operates within the healthcare sector, providing orthopedic wellness and physical therapy services through a franchise model. The company was founded by Doug Bertram, a practitioner with 27 years of clinical experience in building and running multi-site practices. His background in acupuncture and traditional Chinese medicine influenced the company's holistic approach, which recognizes that structure dictates function, with a specific emphasis on the pelvis for achieving optimal alignment.

The business functions primarily as a cash practice, simplifying operations by not billing insurance, which can increase profitability. It targets a broad demographic, including professional athletes, by focusing on the treatment of fascia and the optimization of human movement. Revenue is generated through a variety of services, including initial assessments and return treatments with pricing that varies by practitioner. The company also provides a suite of recovery modalities such as cryotherapy, infrared sauna, red light therapy, and IV therapy.

Structural Elements® employs a franchise system that began in 2017, which includes a two-tiered structure. This allows physicians, chiropractors, and physical therapists to become "Micro Franchisees," utilizing space and business support from unit owners. This model is also presented as an opportunity for real estate developers to incorporate the clinics as anchor tenants, benefiting from reliable revenue and increased customer flow. The company operates several clinics, with locations in Hagerstown and Frederick, Maryland, and Shorewood, Wisconsin.