Stream LLC

About Stream LLC

Stream LLC operates as a technology-focused advertising agency leveraging the Big Data assets of its parent company, Mobile TeleSystems (MTS), the largest telecommunications provider in Russia. The company's history is intertwined with the evolution of MTS's broadband and media services, originating from entities like 'Comstar-Direct' which provided broadband internet and TV under the 'Stream' brand. Initially an internet and TV service provider, the 'Stream' brand has evolved significantly since its early days under 'MTU-Intel' in the late 1990s and its subsequent consolidation under MTS.

Today, Stream LLC functions as the advertising technology arm of MTS, offering a suite of AdTech and MarTech services for small, medium, and large businesses. Its business model is centered on providing data-driven advertising solutions. The company utilizes the vast, anonymized data from MTS's over 80 million subscribers to enable precise targeting and campaign execution. Revenue is generated by providing targeted advertising services through proprietary platforms such as 'MTS Marketer' for multi-channel campaigns (SMS, social media, programmatic banners), 'MTS DSP' for programmatic advertising, and 'MTC OmniChannel' for message distribution.

The core of Stream's offering is its ability to translate the telecommunication giant's data into actionable advertising insights and tools, making complex technologies accessible to a broad range of business clients. The firm serves clients by creating and executing media and performance-based advertising campaigns across the internet and other digital channels. This transition from a direct-to-consumer ISP and TV provider to a B2B advertising technology company reflects a strategic pivot to capitalize on the valuable data assets of its parent corporation, MTS. Stream is led by General Director Elena Melnikova and a team of directors overseeing operations, business development, and finance.