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Stream Elements

Marketing · Tel Aviv-Yafo, Israel · Founded 2016

StreamElements operates as a comprehensive platform providing production, engagement, and monetization tools for content creators on platforms like Twitch, YouTube, and Facebook Gaming. The company was founded in 2016 in Tel Aviv, Israel, by Or Perry, Doron Nir, Gil Hirsch, and Reem Sherman, with the objective of enabling creators to turn their passion into a viable profession. The founders' backgrounds are deeply rooted in the tech and gaming industries. Or Perry, the current CEO, was a competitive gamer who identified the need for better monetization and engagement tools for streamers. Gil Hirsch, who also served as CEO, previously co-founded and led Face.com, a facial recognition company acquired by Facebook. Doron Nir and Reem Sherman are also serial entrepreneurs and podcasting pioneers in Israel. The company’s business model is centered on being a free-to-use service for creators, offering a suite of cloud-based tools including customizable overlays and alerts, chatbots for audience interaction, and tipping services. Revenue is primarily generated through a revenue-sharing model on brand sponsorships and a commission on merchandise sales facilitated through its platform. StreamElements acts as a bridge between brands and creators, allowing even smaller streamers to access sponsorship opportunities that are performance-based. This approach aligns the company's success with the creators' ability to monetize their content. The company does not charge for its core tools or take a cut from direct fan donations processed through its system. StreamElements provides a robust set of features designed to enhance the creator's brand and audience engagement. This includes an extensive library of free, customizable overlays and alerts, a sophisticated chatbot with moderation capabilities, and a loyalty system to reward viewers. The platform also offers SE.Pay for direct donations and SE.Merch for creating and selling branded merchandise. For advanced production, the SE.Live plugin integrates directly with OBS Studio, a popular broadcasting software. A key milestone for the company was securing a $100 million Series B funding round in 2021, led by SoftBank Vision Fund 2 with participation from PayPal Ventures, which has been instrumental in expanding its services to VOD creators and other platforms like Trovo. Keywords: content creator tools, livestreaming platform, streamer monetization, Twitch overlays, YouTube gaming, Facebook Gaming, chatbot, stream alerts, creator economy, brand sponsorships, influencer marketing, creator revenue, merchandise for streamers, tipping solutions, OBS integration, video content monetization, live streaming services, creator engagement, audience management, gaming influencers