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StoryFit

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Utilizes the power of artificial intelligence in the hands of publishers and studios

Austin, United StatesFounded 2015AI
Valuation $0–100M Latest valuation · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for StoryFit and the history behind them.

About StoryFit

StoryFit operates at the intersection of entertainment and artificial intelligence, offering a predictive analytics platform for the publishing and media industries. Founded in 2015 by Monica Landers and David O Brien, the Austin-based company provides data-driven insights to mitigate risk and enhance content decisions for its clients, which include movie studios, publishers, broadcasters, and streaming networks. The company's technology analyzes scripts and manuscripts to forecast commercial potential and audience reception before production begins.

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CEO Monica Landers brings a wealth of media experience to the firm, with a background that includes producing for ABC News' "Good Morning America" and holding executive roles at other content companies. This blend of storytelling and technology is foundational to StoryFit's approach. The company has secured multiple rounds of funding, including a $5.5 million Series A round in October 2022, to expand its solutions and team. Investors include Refinery Ventures, Techstars, and ff Venture Capital.

The core of StoryFit's business is its proprietary AI engine, which uses natural language processing and machine learning to analyze narrative content. The platform evaluates over 100,000 story elements—such as character traits, plot structure, and emotional tone—and compares them against a massive dataset of existing content and audience responses to generate actionable insights. This allows clients to make informed decisions throughout a project's lifecycle, from script acquisition and creative development to marketing and distribution. The service provides analytics on character strength, plot coherence, and predictions on audience demographics and emotional engagement, aiming to reduce expensive post-production changes and improve a story's market fit.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
Austin, United States
Sector
AI

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Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A6 investors entered at this stage

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States83.3%
🇮🇷 Iran16.7%
2 countries shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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