Stoa DBA FlipOS

FlipOS, legally operating as Stoa, provides a comprehensive platform designed to streamline the house flipping process for real estate investors. Founded in 2021 by Tom Sella and Or Agassi, the company aims to serve as an all-in-one solution for an industry traditionally fragmented by multiple service providers. The founders bring relevant experience to the venture; Tom Sella previously co-founded a video creation platform, while Or Agassi has a background in product management and served in an elite intelligence unit in the Israeli Defense Forces, experiences which have shaped the company's data-driven approach.

The core of the business is a fintech platform that integrates software with a variety of services essential for house flippers. FlipOS operates in the single-family residential real estate market, targeting both individual and institutional investors who specialize in buying, renovating, and selling properties, a practice commonly known as iBuying or house flipping. The company's business model centers on providing these investors with access to financing, a vetted network of contractors, and project management tools, all consolidated into a single interface.

The platform's service offering is designed to manage the entire lifecycle of a flip. It starts by providing investors with access to debt capital for property acquisition and renovation. Once a property is acquired, the FlipOS platform assists with managing the renovation project, connecting investors with pre-vetted general contractors and facilitating the sourcing of building materials. This integrated system allows for greater control over timelines and budgets, addressing common pain points in the house flipping industry. By bundling financing, construction management, and other related services, FlipOS aims to create a more efficient and predictable investment process for its clients.

Keywords: real estate, fintech, iBuying, property technology, proptech, house flipping, real estate investment, renovation financing, construction management, residential properties