Stir Crazy

About Stir Crazy

Stir Crazy operates as a long-standing culinary school based in Cape Town, South Africa, with an 18-year history in providing short-course culinary education. The company is positioned as one of the most established cooking schools in the country, leveraging its physical location at the V&A Waterfront to host interactive and educational events. The facility is equipped with state-of-the-art designer kitchens where guests learn from professional chefs.

The business generates revenue through a diverse portfolio of culinary offerings. These include a wide array of single-session cooking classes covering various cuisines like Cape Malay, Italian, Korean, and South-East Asian. Additionally, the school provides certificated chef training programs, corporate teambuilding experiences, and private functions. A significant expansion to its business model occurred during the 2020 lockdown with the launch of online classes, which are conducted via Zoom. These virtual sessions allow individuals to participate from home, with private classes offered per screen.

Clients range from individuals seeking to improve their cooking skills and couples looking for a unique 'date night' experience, to corporate teams and aspiring professional chefs. The pricing structure is based on per-person fees for classes, which last approximately two hours. Payment is processed in advance through an online booking system for both in-person and online sessions. The school also offers gift vouchers, tapping into the gifting market. Its online presence and success have led to invitations to represent South African cuisine on international platforms.