Stic

About Stic

Stic Solutions, Inc. is an adtech startup that operates a platform for on-vehicle advertising, connecting brands with drivers who earn passive income by placing removable brand stickers on their cars. Founded in 2023 by Adam Cohen, the company aims to transform everyday vehicles into mobile billboards, offering brands a measurable and hyper-localized out-of-home (OOH) advertising channel. Cohen, a young entrepreneur, identified an opportunity in the gig economy to monetize daily commutes.

The company's business model is centered on a mobile application that tracks mileage, allowing drivers to earn up to 14 cents per mile. For brands, the platform provides a dashboard with real-time analytics, including impressions and geographic reach, leveraging data to optimize ad placements. Stic's technology utilizes geofencing and time-based triggers for targeted campaigns, serving clients in sectors like insurance, retail, and entertainment. The company generates revenue by facilitating these advertising campaigns for brands, which have included major names like Aflac.

Headquartered in Santa Monica, California, Stic launched in late 2024. By December 2025, the company had raised a $10 million bridge funding round led by Accretion Capital, bringing its total valuation to $200 million. This capital is intended to fund expansion across more than thirty U.S. states and into Canada. Stic markets its service as a simple side hustle for drivers in the gig economy, such as those working for Uber or DoorDash, allowing them to supplement their income without changing their daily routines.