Stellapps Technologies

About Stellapps Technologies

Stellapps Technologies is an end-to-end, technology-driven player in the dairy value chain, founded in 2011 and incubated at IIT Madras. The company was established by a group of five former Wipro colleagues: Ranjith Mukundan, Ravishankar G. Shiroor, Praveen Nale, Ramakrishna Adukuri, and Venkatesh Seshasayee. With backgrounds in telecom and IT, the founders initially explored broader IoT applications before pivoting to focus exclusively on the dairy sector after a request to help remotely monitor an organic dairy farm highlighted the segment's vast potential. This lack of direct dairy experience allowed them to approach industry challenges from a fresh perspective, dedicating significant time to understanding the ecosystem's fundamentals.

The firm operates a comprehensive business model that digitizes the entire dairy supply chain, from production to consumption. Its core offering is the SmartMoo™ full-stack IoT platform, which utilizes advanced analytics and artificial intelligence. Data is collected through proprietary hardware, including sensors on milking systems, animal wearables, and milk chilling equipment, and then transmitted to a cloud platform for analysis. This provides actionable insights to farmers and dairy operators, aiming to improve productivity, milk quality, and traceability. The company’s revenue model includes selling its technology solutions, sometimes on a zero-capex subscription basis, and taking a share of the profit generated per liter of milk.

Stellapps serves a diverse client base, including smallholder farmers, dairy cooperatives, and large dairy processors like Hatsun and Lactalis. The company has evolved from a pure technology provider to a vertically integrated entity. Under its mooMark brand, Stellapps engages in contract manufacturing of value-added dairy products for FMCG and other businesses. Through its fintech arm, mooPay, it offers financial services like loans and insurance, facilitating digital payments directly to farmers' accounts and promoting financial inclusion. Another vertical, mooGrow, functions as a one-stop shop for agricultural inputs. The company's technology currently touches over 3.5 million farmers across more than 42,000 villages and monitors over 14 million liters of milk daily. A key achievement is its patent for a "Herd Management System," a unique offering in the Indian Agritech space.