COMPANY PROFILE

StatSocial

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StatSocial - Understand and Target Your Social Audience

New York City, United StatesFounded 2013Consumer Services

Valuation $50–100M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About StatSocial

StatSocial operates in the social audience insights market, providing a platform that leverages self-declared audience data to offer unparalleled consumer insights. The company serves marketers, researchers, and brands looking to better understand their audiences, measure brand health, and optimize influencer and media planning. StatSocial's core product, Silhouette, utilizes a patented Identity Graph to merge social data into single profile identities, enabling a holistic view of consumer behavior and preferences. This allows clients to make more informed decisions and create actionable campaigns. The business model is subscription-based, generating revenue through platform access fees and data services. StatSocial's market includes B2B and B2C sectors, focusing on industries such as healthcare, media, entertainment, and public relations. The company stands out for its rigorous data compliance and high-quality social audience data, ensuring clients receive reliable and actionable insights.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2013
Headquarters: New York City, United States
Employees: 28
Open positions: 2
Dealroom signal: 45.1/100
Industry: Media
Sector: Consumer Services, Navigation, Social, Mapping
Client focus: b2b
Investment activity: 1 company, latest Jan 2018
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VC✓Equity / VC	Nov 2021	$12M	$47M	Undisclosed	↗
DEBTDebt	Jul 2018	$1M	—	Undisclosed	—

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Growth signals

StatSocial website traffic

Latest recorded traffic for StatSocial is 12K monthly website visits, up 0% over the last three months. StatSocial's team declined 3.4% over the past year.

Latest monthly visits12K 3-month web change0% 1-year team growth-3.4%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Customer Success ManagerDenver, CO · CSM & Support · Jul 16, 2026 Customer Success ManagerNew York, NY · CSM & Support · Jul 10, 2026

2 distinct openings shownExplore hiring signals →

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