StarStar Mobile

About StarStar Mobile

StarStar Mobile operates as a mobile engagement platform, offering businesses a direct line to their customers through specialized dial codes. The company was established in 2015, acquiring the StarStar dialing technology which was originally developed by Zoove, Inc. and commercially launched in 2012. In February 2016, Virtual Hold Technology (VHT) acquired Zoove, relaunching it as StarStar Mobile, a subsidiary of VHT. Wes Hayden, who was the CEO of VHT at the time, also took on the role of CEO for StarStar Mobile. He has a background in the communications industry, having served as CEO of Genesys and President at both LiveOps and the Enterprise Division at Nuance Communications. The company's COO, Tim Keyes, brings experience in technology management from his time as CEO at Nexxus Management and Runaware, Inc.

The core of the business is providing memorable, brand-specific mobile numbers that begin with two asterisks, such as **BRAND. This service allows businesses to create a 'dialable' brand, simplifying customer contact without the need to remember 1-800 numbers or complex URLs. When a consumer dials a StarStar number, the platform initiates a multi-channel engagement. For example, a customer might receive a text message with a link to a mobile website, be directed to download an app, or connect to a live representative. This system is designed to deflect calls from traditional call centers and guide users to online support services.

The company's revenue model is based on leasing these StarStar Numbers to businesses. StarStar Mobile manages the exclusive National StarStar Registry in the United States, with support across major wireless carriers including AT&T, Verizon, T-Mobile, and Sprint. This gives brands a way to measure the effectiveness of their advertising campaigns by tracking the usage of their unique StarStar number. Clients, which include businesses like Resorts World Casino New York City, use the service for customer service, targeted promotions, and transaction support. The platform also provides valuable analytics, offering data on call geography, time, and volume for remarketing purposes.