Starluxe

About Starluxe

Starlux Airlines is a Taiwanese international airline headquartered in Taipei, positioning itself as a premium, full-service carrier. Founded in May 2018 by Chang Kuo-wei, the former chairman of EVA Air, the company was established with a passion for aviation and a commitment to high-end service. Chang, the son of Evergreen Group founder Chang Yung-fa, has a hands-on approach, even piloting new aircraft for the company's fleet. The airline commenced operations on January 23, 2020, with its inaugural flight from Taipei to Macau.

The carrier's business model centers on leveraging Taiwan's geographical position to create a leading transit hub in the Asia-Pacific region, with a particular focus on the transfer market between Southeast Asia and North America. Starlux serves its customers with a fleet of next-generation Airbus aircraft, including the A321neo, A330neo, and the A350, which are noted for their cabin comfort and eco-friendliness. The airline offers a multi-class configuration, including First, Business, Premium Economy, and Economy classes, emphasizing a boutique-style service with elevated cabin comfort and curated meals. Revenue is generated from passenger ticket sales and cargo services, with the airline achieving a record TWD 224.72 billion in annual revenue in 2023.

Starlux has rapidly expanded its network, which includes destinations across Northeast Asia, Southeast Asia, and North America, with routes to cities like Los Angeles, San Francisco, and Seattle. The airline has established strategic partnerships to enhance its global reach, including an interline agreement with American Airlines and a codeshare partnership with Alaska Airlines. These collaborations allow for seamless booking, single-ticket journeys, and through-checked luggage for passengers connecting between the networks. The company is also pursuing membership in the Oneworld airline alliance.